Our thoughts on Digital Customer Experience

How Customer Feedback Supports de Jong Intra Vakantie’s Online Vision

Hoe klantfeedback de jong intra vakanties ondersteunt - COVER

Having been around for more than 45 years, de Jong Intra Vakanties is one of the most well-known Dutch travel organisations. In fact, earlier this year, the organisation received an 8.9 score from its customers and won the Reisgraag Award in the category: All-round Tour Operator. Travelers who book vacations at de Jong Intra Vakanties […]

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Collecting Goal Completion Rates and Customer Effort Scores in online ordering funnels

Mopinion: The power of GCR and CES in online ordering funnels - Cover image

Every ecommerce manager would agree that selling products and services online without monitoring customer experience metrics is the same as driving with your eyes closed. These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success […]

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