Our thoughts on Digital Customer Experience

Why The Customer Experience Should Be Your Main Focus This Year

Mopinion: Why The Customer Experience Should Be Your Main Focus This Year - Cover

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]

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User Feedback Lessons Learned from Digital Agency, Caveni

Mopinion: User Feedback Lessons Learned from Digital Agency, Caveni - Caveni Cover Image

User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are […]

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How to Use Email Marketing to Get Feedback from Loyal Customers

Mopinion: How to Use Email Marketing to Get Feedback from Loyal Customers - Email Cover Image

Asking for customer feedback gives valuable insight into how your customers perceive your brand. Whether it’s positive or negative, you can use the collected information to adjust and provide a better experience. It also results in a stronger seller-buyer relationship since customers’ opinion are valued and appreciated. So how and where do you collect this […]

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4 Steps to a Successful Customer Obsessed Marketing Strategy

Mopinion: 4 Steps to a Successful Customer Obsessed Marketing Strategy- Cover

Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively […]

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How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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How improving customer experience can benefit SEO

Mopinion: How improving customer experience can benefit SEO - Cover image

Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But […]

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Guest post: Customer Feedback Tips from HR software company Recruitee

Mopinion: Guest post: Customer Feedback Tips from HR software company Recruitee - Cover

Recruitee is a cloud-based ATS (Applicant Tracking System) that streamlines the recruitment process. In order for us to successfully save our users’ time and effort during hiring, we have to listen to their feedback! While we have a firm grasp on how to best execute recruitment software in order to produce results, there may be […]

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Why businesses shouldn’t fear negative online feedback

Mopinion: Why businesses shouldn’t fear negative online feedback - Cover image

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback. And this preconceived notion that […]

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