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The Beginners Guide to User Feedback and Conversion Rate Optimisation (CRO)

cro-and-userfeedback-guide

We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately a higher ROI. But, how do you do it and where to start? This Beginner’s Guide to Feedback and Conversion Rate Optimization (CRO) is your go-to on how to use feedback to drive your CRO […]

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The Ultimate Guide to the Voice of Customer (VoC)

Complete Guide To The Voice Of The Customer

It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective VoC program. In fact, far too often we see […]

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