Our thoughts on Digital Customer Experience

Self-service customer feedback tools for your website: pros and cons?

29-self-service-customer-feedback-tools-for-your-website- pros-and-cons

More and more companies are making every effort to improve the (digital) customer experience. According to Forrester, in 2019 this market will increase to a value of $ 8 billion. The first step towards improvement begins with the collection of data. After all, you must avail of the necessary information first in order to comprehend […]

Read more

New White Paper Released: The Future of Online Customer Feedback

White paper - De toekomst van online klantfeedback

Today’s consumers expect online services as a key channel. Websites and apps have become the most important channels to interact with companies. The role of the digital marketer has never been so important. This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective […]

Read more

The ten biggest website irritations of 2015

27-Top-10

We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also understand the irritations that can give rise to this behaviour. Sometimes it’s your computer that won’t do what you want, sometimes it’s a website that drives you crazy. The last thing that […]

Read more

Without real time insights you lose customers

Without real time insights you lose customers

A great many companies continue using market research institutes that collect data through extended surveys in order to evaluate their websites. Every quarter, a bulky power point presentation then puts forward the collected data and analyses mishaps and improvement actions. Those customers who encountered a problem on the website have by then long gone to […]

Read more