Our thoughts on Digital Customer Experience

Mopinion releases new mobile SDK to collect in-app feedback

Mopinion: Mopinion releases new mobile SDK to collect in-app feedback - Visual Feedback Form In App

We are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features […]

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3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs

Mopinion: 3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs - Cover_Image

Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. […]

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Why Collecting In-App Feedback is Important for Mobile UX

Mopinion: Why is In-App Feedback Important for Mobile UX? - Feedback Collection

Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, […]

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New White Paper: Optimising the Mobile Experience with In-App Feedback

Mopinion: New White Paper - Optimising the Mobile Experience with In-App Feedback

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to […]

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Top 11 Best Mobile In-App Feedback Tools: An Overview

Mopinion: Top 12 Best Mobile In-App Feedback Tools: An Overview - Cover image

If we look back through history, many of the greatest technological innovations have necessitated change – especially among businesses. Take the internet, for example. The World Wide Web went live a little over twenty-five years ago and took the business world by storm. Andy Grove, the chairman of Intel even said, ‘In five years time, […]

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