Our thoughts on Digital Customer Experience

Why it is so Important to Have a Responsive Website? [Infographic]

Mopinion: Why it is so Important to Have a Responsive Website [Infographic] - Cover Image

It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices. A few years ago […]

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Why travel companies should be listening to the Voice of the Customer

Mopinion: Why travel companies should be listening to the Voice of the Customer - Cover image

The travel industry, one of the world’s largest industries, has changed drastically over the last few years as a result of digitisation. Digitally confident customers now seek more control of the booking process, making the demands for good (online) service even higher than before. So what does this mean for travel marketers? You guessed it, […]

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What can your industry expect in terms of online feedback volumes?

Mopinion: How much feedback do your customers share - Cover

Got your digital customer feedback programme up and running but not sure what to expect in terms of feedback volumes? You’re not alone – many businesses are in the same boat. Why is this difficult to gauge? The truth is, no one industry is the same. The interactions between a visitor and a website often […]

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