Our thoughts on Digital Customer Experience

Why Collecting In-App Feedback is Important for Mobile UX

Mopinion: Why is In-App Feedback Important for Mobile UX? - Feedback Collection

Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, […]

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New White Paper: Optimising the Mobile Experience with In-App Feedback

Mopinion: New White Paper - Optimising the Mobile Experience with In-App Feedback

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to […]

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3 ways online feedback can improve your travel app

Mopinion: 3 ways online feedback can improve your travel app - Cover

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much an option, but rather an indispensable condition if companies want to maintain a competitive edge. According to an […]

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