Our thoughts on Digital Customer Experience

How to Measure Customer Loyalty with Online Surveys

Mopinion: How to Measure Customer Loyalty with Online Surveys - Cover Image

According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. A.K.A. your most loyal customers are the most critical to the success of your business. This really puts the pressure on for companies, which is why it’s important to continuously measure customer loyalty. Measuring loyalty […]

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How to collect NPS on your website

Mopinion: How to use NPS in your customer feedback program - NPS Feature Photo

As part of my work, I spend a lot of time on websites. Browsing, researching and perusing are all part of a Business Development Rep’s daily tasks. Thanks to this I’ve seen my fair share of digital feedback forms. I’ve seen some forms that really impressed me in their delivery while others have left quite […]

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