Our thoughts on Digital Customer Experience

Free Email Campaign Survey Templates

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Did you know? Email is the ‘third most influential source of information for B2B audiences’. In fact, almost 60% of B2B marketers say email is their most effective channel when it comes to generating revenue. But it’s not only B2B marketers that value this form of marketing communication: almost 49% of B2C businesses use some […]

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Embracing the Benefits of your Enthusiastic Customers

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When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to complain. In some ways this is the ‘low hanging fruit’ of customer relations because often this group will be proactive in contacting you (they have a problem they want to […]

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Taking customer experience management to the next level

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Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion, looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards. Customer Experience Management (CEM) is big business. In an environment where retaining customers is just […]

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Making the Most of Online Touchpoints in Your Customer Experience Strategy

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To fully understand and measure customer loyalty and satisfaction, many organisations look at both the relational and transactional levels of interaction. Customer relationships are a complex matter and deal with human emotion as much as business. Management teams want to know how customers see their brand but equally they want to understand any pain points […]

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