Our thoughts on Digital Customer Experience

Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Four tips for ecommerce companies who want to start collecting digital feedback

Mopinion: Four tips for ecommerce companies who want to start collecting digital feedback - Ecommerce Cover Image

The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your customers take when buying a product on your website […]

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New White Paper: Increasing online sales with customer feedback

Mopinion: White Paper - Increasing online sales with customer feedback - Cover Image

Digital marketers are always looking for new ways to optimise online conversions and increase sales on their websites and apps. What better way to do that than by going directly to the customer for relevant and real-time feedback? This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well […]

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A look back on the Marketing Technology event 2016

Mopinion: A look back on the Martech 2016 - Feature Image

It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia. “By far one of the most common topics at the […]

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Mopinion talks feedback analytics at the Martech 2016 event

Mopinion: Mopinion talks feedback analytics at the Martech 2016 event - Feature image

Many companies are now collecting digital customer feedback from their websites and apps. However, the focus here lies mostly in the collection of this feedback. Curious how you can really harness this data? At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield […]

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Customer Success Story – Skoda: Optimising Overall User Experience

Customer Success Story – Skoda: Optimising Overall User Experience

Skoda is a large automotive from the Czech Republic. It is one of the oldest car companies in the world after Daimler-Benz, Opel and Fiat. Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers. The Challenge Skoda recently launched a new website for the Dutch market. […]

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