Our thoughts on Digital Customer Experience

The Best Feedback Form Templates for Your Website

Mopinion: The Best Feedback Form Templates for Your Website - Cover Image

If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, […]

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Webinar Summary: 3 Practical feedback forms that drive online conversion

Mopinion: Webinar Summary - 3 Practical feedback forms that drive online conversion - Webinar Cover

In Mopinion’s latest webinar ‘3 Practical feedback forms that drive online conversion’, webinar host Udesh Jadnanansing tackles the three critical stages of the online ordering process and provides tips on how to drive online sales using 3 powerful feedback forms. He also advises how to trigger these forms, which kinds of questions to ask and […]

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What is a website feedback button?

Mopinion: What is a website feedback button? - Cover Image

A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to […]

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What are user feedback tools?

Mopinion: What are user feedback tools? - Laptop

A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback […]

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Passive versus active online feedback forms

Mopinion: Passive versus Active online feedback forms - Feature image

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches […]

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What is event-driven feedback?

Mopinion: What is event-driven feedback - Feature image

Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in their minds. For example, if a customer motions to exit the website, navigates to a new page, fills in a form, or […]

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3 Powerful Ways to Harness ROI of Online Customer Feedback

Mopinion: 3 Powerful ways to harness ROi of online customer feedback - Feature image

A few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer feedback. It was an interesting event with marketers from leading online retailers organisations such as Bol.com, G-star and Wehkamp. One of […]

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What is an online feedback form?

Feedback form

An online feedback form is a dynamic tool which is used to capture customer feedback on websites and apps. Feedback forms can be triggered on your website in various ways with the goal of attaining specific feedback from your customers and determining whether or not they have reached their online goals, e.g. ordering a product […]

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