Our thoughts on Digital Customer Experience

Scaring off your customers? Try these 5 online feedback tips

halloween cover

Halloween is almost here. The skies are growing darker. Leaves are covering the sidewalks. Pumpkins are sprouting up on nearly every front porch. And shops are dressing up their front windows with decorations of spiders, skeletons and scary masks! One thing is for sure, here in the Netherlands Halloween is definitely gaining ground. But while […]

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Optimising the online customer journey: for eCommerce websites

Mopinion: Optimising the online customer journey: for eCommerce websites - Cover Image

It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve […]

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Key Questions to ask in an Online Feedback Software Demo

Mopinion: Key Questions to ask in an Online Feedback Software Demo - Cover

If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: […]

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Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

de Bijenkorf Cover

De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to […]

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What can product managers gain from collecting online feedback?

Mopinion: What Product Managers can gain from Collecting Online Feedback - Cover Image

The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service […]

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Top 10 Alternatives and Competitors of Hotjar

Mopinion: Top 10 Alternatives and Competitors of Hotjar - Cover

If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user […]

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Mopinion continues to expand and strengthen its presence in France

Mopinion: Mopinion continues to expand and strengthen its presence in France - Cover

Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Top 10 Alternatives and Competitors of OpinionLab

OpinionLab Alternatives Cover Image

Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going […]

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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

Mopinion: 3 Ways Online Feedback Can Prevent a Scary Customer Experience - Cover image

Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply […]

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