Our thoughts on Digital Customer Experience

What can product managers gain from collecting online feedback?

Mopinion: What Product Managers can gain from Collecting Online Feedback - Cover Image

The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service […]

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Top 10 Alternatives and Competitors of Hotjar

Mopinion: Top 10 Alternatives and Competitors of Hotjar - Cover

If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user […]

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Mopinion continues to expand and strengthen its presence in France

Mopinion: Mopinion expands its reach to France to cultivate online feedback market - Cover

Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Top 10 Alternatives and Competitors of OpinionLab

Mopinion: Top 10 Alternatives and Competitors of OpinionLab - Street arrow

Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going […]

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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

Mopinion: 3 Ways Online Feedback Can Prevent a Scary Customer Experience - Cover image

Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply […]

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New White Paper: How to Boost your Retail Website with Online Feedback

Mopinion: New White Paper: How to Boost your Retail Website with Online Feedback - Cover

The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online […]

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Mopinion introduces slide-in feedback forms to its feedback software

Mopinion: Mopinion introduces ‘slide-in’ feedback forms to its feedback software - Cover Image

Mopinion has just introduced a new way of displaying feedback forms on a client’s website. Instead of the regular modal or pop-up windows, forms can now slide in elegantly from the side or bottom of the screen. These slide-in feedback forms will provide a number of different benefits for Mopinion users, including: Less obtrusive to […]

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5 types of online feedback form questions

Mopinion: 4 types of feedback form questions used by smart businesses - Cover Image

What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals. […]

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Why businesses shouldn’t fear negative online feedback

Mopinion: Why businesses shouldn’t fear negative online feedback - Cover image

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback. And this preconceived notion that […]

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