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Last-Minute Black Friday Checklist for Ecommerce

Black friday shopping cart with gift

Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]

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User Feedback: The Secret to Successful User Onboarding

Mopinion: User Feedback: The Secret to Successful User Onboarding - Cover Image

When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign […]

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The Difference Between Online User Feedback and Online Reviews

Mopinion: The Difference between Online User Feedback and Online Reviews - Cover Image

A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, […]

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