Our thoughts on Digital Customer Experience

How to Validate your Testing with Online User Feedback

Mopinion: How to Validate your Testing with Online User Feedback - Testing Cover

Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B […]

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Mopinion to host a meetup for the CRO Heroes

CRO Meetup

CRO, which stands for Conversion Rate Optimisation, is essentially the process of increasing the percentage of online visitors who take desired actions, whether that’s turning a visitor into a customer, or tempting the visitor to sign up for a newsletter, request information, download a document or complete a contact form. Meetup with the CRO Heroes […]

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