Our thoughts on Digital Customer Experience

Passive versus active online feedback forms

Mopinion: Passive versus Active online feedback forms - Feature image

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches […]

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