Our thoughts on Digital Customer Experience


10 Great Tools With In-App & Web Notifications

Mopinion: 10 Tools With In-App & Web Notifications - Cover

In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute […]

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Why you should be combining customer profiles with user feedback

Mopinion: Why you should be combining customer profiles with user feedback - Cover image

As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations […]

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