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How qualitative data helps your CRO strategy

Soft data contributes to your CRO Strategy

CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]

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What comes first: Quantitative or qualitative data analysis?

qualitative-versus quantitative marketing analyses

What came first, the chicken or the egg? This debate has been going on for hundreds of years, and scientific results are still somewhat inconclusive. For us in marketing, there are other heated debates. For example, what data is more important when trying to increase conversion rates and improve customer experience? Or what data comes […]

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Mopinion launches brand new podcast 360 Digital

Podcast Episode 1

We are so excited to announce that Mopinion has just launched a brand new podcast series called 360 Digital. That means every month we’ll be serving you up with the latest tips, tricks and insights from experts all across the digital spectrum! Our podcast will cover topics relatable to UX specialists, CX professionals, Digital Marketers […]

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