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Quantitative vs Qualitative Online Customer Feedback

Mopinion: Quantitative vs Qualitative Online Customer Feedback - Cover

When we talk about quantitative and qualitative feedback on digital channels, we’re talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour). It therefore involves numerical results. Alternatively, the qualitative data is more descriptive and explanatory (e.g. open comments, suggestions, […]

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