Fun fact. American consumers will pay 17% more to purchase from a company with a reputation of delivering a great customer experience. In fact, this trend has made quite an impact on US ecommerce companies in recent years as it has led organisations to adopt feedback strategies in hopes of achieving this status. With feedback […]
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Investments are booming in CX. Not only are more organisations investing in CX software for their business operations, but there’s a whole web of investments going on in the CX software market itself. In fact, Allied Market Research just released some figures on how the CX software market is performing. According to the report, ‘the […]
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Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]
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No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer […]
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The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The article dictated that NPS score shows how satisfied and loyal customers are by asking just one, simple question. Sounds […]
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It’s safe to say that marketers want to know what customers think, meaning they want to gather as much data as possible for their marketing strategy. By asking for feedback, you gain insight into what your customers expect from you. Forrester predicted that companies are spending 20% more time and money on feedback to improve […]
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As feedback fanatics, it’s no surprise that we’re always curious to know about how different businesses are collecting feedback. In this article, we investigated some top-grossing e-commerce giants in the UK, with the hopes of understanding the current state of feedback in the marketplace, as well as what the future holds for the UK e-commerce […]
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Over the last decade, mobile technology has quickly become the core of almost everything, changing consumer behaviour forever. So it should come as no surprise to you that this new medium has also had a major impact on other areas such as e-commerce, brand awareness and customer service. Today, more than 85% of internet users […]
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Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]
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Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster with the guidance of user insights, a clear product strategy, and a […]
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