Our thoughts on Digital Customer Experience


[Updated] Are session recording tools a risk to internet privacy?

Mopinion: Are session recording tools a risk to internet privacy? - cover image

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the […]

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How to Collect Email Campaign Feedback

Mopinion: How to Collect Email Feedback from Your Customers - Cover Image

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing […]

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3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs

Mopinion: 3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs - Cover_Image

Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. […]

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How to install a feedback form in WordPress

Mopinion: How to install a feedback form in Wordpress - Cover Image

Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can […]

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Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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10 Must-Read Growth Hacking Guides

Mopinion: 10 Must-Read Guides for the Aspiring Growth Hacker - Cover

Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth […]

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User Feedback: The Secret to Successful User Onboarding

Mopinion: User Feedback: The Secret to Successful User Onboarding - Cover Image

When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign […]

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New White Paper: How to Boost your Retail Website with Online Feedback

Mopinion: New White Paper: How to Boost your Retail Website with Online Feedback - Cover

The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online […]

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How Customer Feedback Facilitates Growth for SaaS Startups

Mopinion: How Customer Feedback Facilitates Growth for SaaS Startups - Cover

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation, adaptability and customer satisfaction. Consequently, these businesses must know how to successfully exploit new opportunities for growth as well as […]

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