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Conversion Strategy Mistakes Nearly Every Company Is Making

conversion strategy

Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]

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A Guide to Collecting Product Feedback

product-guide

Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster with the guidance of user insights, a clear product strategy, and a […]

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The Ultimate Guide to the Voice of Customer (VoC)

Complete Guide To The Voice Of The Customer

It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective VoC program. In fact, far too often we see […]

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How SaaS companies can improve their Customer Experience (CX)

How SaaS companies can improve their customer experience

Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and delivering a great experience in the software industry can […]

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The Biggest CX Software Acquisitions in 2020

Mopinion: The Biggest CX Software Acquisitions in 2020 - Cover

The concept of going digital has been gaining ground in the CX space for years. This is by no means new. However, in the midst of the current crisis, this motivation has since accelerated, pushing organisations to embrace digital solutions and the digital customer experience. As a result, the CX space remains a thriving one, […]

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Top 5 Podcasts every Digital Marketer Should Listen to…

podcast-digital-marketing-pexels

Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, […]

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Optimising the online customer journey: for eCommerce websites

Mopinion: Optimising the online customer journey: for eCommerce websites - Cover Image

It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve […]

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What is Text Analytics? And why should I care?

Mopinion: What is Text Analytics? And why should I care? - Cover

Data. Insights. Conversions. These three words are thrown around quite a bit in the digital world, regardless of the industry. And the reason for their popularity is fairly obvious. The insights we derive from proper data analysis steer us towards ways of achieving increased conversions. A slightly less obvious observation, however, is the kind of […]

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Post-Brexit Britain: Where Will that Leave Digital Marketing?

Mopinion: Post-Brexit Britain: Where Will that Leave Digital Marketers? - Brexit Cover

Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath… In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality […]

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