It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective voice of the customer program. In fact, far too […]
Read more
It’s 2022, and you’re probably wondering if your email marketing efforts are still paying off. Interestingly enough, while there are many new opportunities (and channels!) surfacing that enable digital marketers to reach out to their customers (such as video marketing and webinars), email marketing still remains one of the most effective. In fact, according to […]
Read more
Managing customer feedback is a challenge many organisations face on a daily basis – especially when dealing with a large amount of feedback, coming from multiple sources and various digital channels. In fact, this process can be downright overwhelming. That is, unless you practice good customer feedback management. By streamlining feedback data in a way […]
Read more
Fun fact. American consumers will pay 17% more to purchase from a company with a reputation of delivering a great customer experience. In fact, this trend has made quite an impact on US ecommerce companies in recent years as it has led organisations to adopt feedback strategies in hopes of achieving this status. With feedback […]
Read more
Investments are booming in CX. Not only are more organisations investing in CX software for their business operations, but there’s a whole web of investments going on in the CX software market itself. In fact, Allied Market Research just released some figures on how the CX software market is performing. According to the report, ‘the […]
Read more
Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]
Read more
No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer […]
Read more
The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The article dictated that NPS score shows how satisfied and loyal customers are by asking just one, simple question. Sounds […]
Read more
It’s safe to say that marketers want to know what customers think, meaning they want to gather as much data as possible for their marketing strategy. By asking for feedback, you gain insight into what your customers expect from you. Forrester predicted that companies are spending 20% more time and money on feedback to improve […]
Read more
As feedback fanatics, it’s no surprise that we’re always curious to know about how different businesses are collecting feedback. In this article, we investigated some top-grossing e-commerce giants in the UK, with the hopes of understanding the current state of feedback in the marketplace, as well as what the future holds for the UK e-commerce […]
Read more
