Our thoughts on Digital Customer Experience

What is Text Analytics? And why should I care?

Mopinion: What is Text Analytics? And why should I care? - Cover

Data. Insights. Conversions. These three words are thrown around quite a bit in the digital world, regardless of the industry. And the reason for their popularity is fairly obvious. The insights we derive from proper data analysis steer us towards ways of achieving increased conversions. A slightly less obvious observation, however, is the kind of […]

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Post-Brexit Britain: Where Will that Leave Digital Marketing?

Mopinion: Post-Brexit Britain: Where Will that Leave Digital Marketers? - Brexit Cover

Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath… In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality […]

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How to Increase CX Through Testing and Personalisation

Increase CX Through Testing and Personalisation Cover

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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[Updated] Are session recording tools a risk to internet privacy?

Mopinion: Are session recording tools a risk to internet privacy? - cover image

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the […]

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How to Collect Email Campaign Feedback

Mopinion: How to Collect Email Feedback from Your Customers - Cover Image

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing […]

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3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs

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Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. […]

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