Our thoughts on Digital Customer Experience



How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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[Updated] Are session recording tools a risk to internet privacy?

Mopinion: Are session recording tools a risk to internet privacy? - cover image

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the […]

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How to Collect Email Campaign Feedback

Mopinion: How to Collect Email Feedback from Your Customers - Cover Image

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing […]

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3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs

Mopinion: 3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs - Cover_Image

Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. […]

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How to install a feedback form in WordPress

Mopinion: How to install a feedback form in Wordpress - Cover Image

Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can […]

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Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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