Our thoughts on Digital Customer Experience

New White Paper: How to Boost your Retail Website with Online Feedback

Mopinion: New White Paper: How to Boost your Retail Website with Online Feedback - Cover

The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online […]

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How Customer Feedback Facilitates Growth for SaaS Startups

Mopinion: How Customer Feedback Facilitates Growth for SaaS Startups - Cover

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation, adaptability and customer satisfaction. Consequently, these businesses must know how to successfully exploit new opportunities for growth as well as […]

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Buyer’s Guide: 9 Tips for Choosing the right User Feedback Software

Mopinion: Buyer’s Guide: 9 Tips for Choosing the right User Feedback Software - Cover Image

Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that […]

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5 types of online feedback form questions

Mopinion: 4 types of feedback form questions used by smart businesses - Cover Image

What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals. […]

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Improve your inbound marketing strategy using online feedback

Mopinion: Improve your inbound marketing strategy using online feedback - Cover

Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies. But what makes it so successful? Well, think of it this way – most technology companies […]

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What does the online customer journey look like for tech companies?

Mopinion: What does the online customer journey look like for tech companies? - Cover Image

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex. In addition to focusing on the more traditional parts of the […]

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New Quick Guide: Asking the Right Questions in an Online Feedback Form

Mopinion: Quick Guide - Asking the right questions in an online feedback form - Cover Image

A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more […]

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Top 10 Best Guides for Digital Customer Experience Experts

Mopinion: Top 10 Best Guides for Digital Customer Experience Experts - Cover Image

Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’. This means that to remain competitive both now […]

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The Three Categories of Online Customer Feedback

Mopinion: The Three Categories of Online Customer Feedback - Cover image

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped […]

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How to increase feedback response rates

Mopinion: How to Increase Feedback Response Rates and Get More Relevant Feedback - Cover Image

A Feedback button on your website is a great way to start gathering insights into WHY your visitors do what they do on your site. Using their feedback you can make improvements to the User Interface (UI), fix bugs and ultimately improve conversion rates. That said, maybe your online feedback response rates are a little […]

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