Our thoughts on Digital Customer Experience

7 User Experience quick-wins to improve your website

Mopinion: 7 User Experience quick-wins to improve your

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always provide insight on the reason why people leave. Online research, and particularly the real-time collecting of feedback, […]

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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

Mopinion: 10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales

Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels. Here are […]

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Project management tips to improve customer experience

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It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience. Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve. While the role of the project managers is certainly crucial, even […]

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10 Tips for Effectively Collecting feedback in online ordering funnels

Mopinion 10 tips for effectively collecting feedback header

I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analysing and taking action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm understanding of […]

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