Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]
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With 34 branches in Germany and an online shop with over 35,000 articles from 500+ brands available in Germany, Austria and Switzerland, SportScheck is one of the largest sports retailers in the DACH region. The organisation has recently set out to become the meeting place for all things sport-related. In this customer story we will […]
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Omoda is a well-known Dutch shoe store chain with well over 20 physical stores and an extensive (international) webshop and online shopping app. In 2000 the Omoda store concept as we know it was launched and in 2007 online shopping was adopted. The combination of physical shops and an online store turned out to be […]
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Welcome back to 360 Digital! In the last episode of our podcast series 360 Digital we talked about how to take a strategic approach to experimentation and Stephen Pavlovich from Conversion.com gave us some great insights on how digital enterprises can set up a successful, data-driven experimentation process. In episode #3 however, we are going […]
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Many countries such as Belarus, Belgium, Canada, India, Ireland, South Africa, the United States and Switzerland are officially multilingual, but also have many monolinguals among them. For the United States this means that some of the population speaks English and some speak Spanish or Chinese. As a retailer or e-commerce company, this brings many challenges, […]
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Consumers are ready for mobile commerce, but are retailers? Mobile has become a major driving force in our daily lives. Think about it. We have the world in the palm of our hands – from streaming videos and social media platforms to reading the news and messaging friends. And this newfound habit of bringing our […]
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The COVID-19 pandemic has strained many businesses across the globe. However, retailers’ challenges have been exceptional. In fact, it would be an understatement to say that the past year was a struggle for many retailers. Forbes even refers to last year’s events as ‘Retail’s Great Pivot’ – their way of describing this rapid shift in […]
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Shopping habits today are wildly different from those of a few years ago. And the recent lockdowns have – of course – also contributed to this change. As a result, the digital transformation has accelerated and therefore, the number of mobile purchases within the retail industry has also skyrocketed. Mobile apps are ideal for displaying […]
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Leroy Merlin is the leading brand in the home improvement and DIY market in France. Though the brand has many physical stores, Leroy Merlin does not limit itself to traditional in-store sales but instead, it has also adopted an e-commerce approach which has been made possible thanks to its fast-growing website. The website guarantees a […]
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Shopping cart abandonment is an all too familiar challenge for many marketers in the ecommerce sector. Typically, abandonment rates are measured using tools such as Google Analytics or Adobe Analytics, giving you a numeric indication of when and where potential customers leave your shopping cart. However, the only way to identify the real reason […]
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