Our thoughts on Digital Customer Experience

Missed our webinar with UK retailer Selfridges Group?

Mopinion: Missed our webinar with UK retailer Selfridges Group? - Webinar Image

For those of you who missed our latest webinar with special guests from UK retailer Selfridges Group, we’ve got you covered. In this webinar, Mopinion is joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two share some interesting details on how they gather […]

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Webinar: How UK retailer Selfridges Group utilises the power of online customer feedback

Mopinion: Webinar: How UK retailer Selfridges Group utilises the power of online customer feedback - Webinar Cover

Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of […]

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Customer Success Story: How HEMA uses customer feedback to measure performance

Mopinion: Customer Success Story: How HEMA uses customer feedback to measure performance - HEMA storefront

The largest franchise operator in the Netherlands, HEMA is a well-known retail chain which aims to ‘make daily life easier and more fun’. The HEMA brand is special in that it brings together several characteristics including: optimistic, clear, accessible, typical Dutch, reliable and unique – all of which are fused into its online channels (website […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Mopinion: Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey - Claudia Strater

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Decathlon rolls out Mopinion feedback software in 23 countries

Mopinion: Decathlon rolls out Mopinion feedback software in 23 countries - Cover Image (Source: Skimium)

We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s […]

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Albert Heijn caters closely to online shoppers’ needs with customer feedback

Mopinion: Albert Heijn caters closely to online shoppers’ needs with customer feedback - Hamster

We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year […]

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