Our thoughts on Digital Customer Experience

‘Tis the Season For Customer Feedback, Here’s Why…

Mopinion: ‘Tis the Season For Customer Feedback, Here’s Why... - Cover image

The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, […]

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5 UX Strategies to Reduce Shopping Cart Abandonment

Mopinion: 5 UX Strategies to Reduce Shopping Cart Abandonment - Cover Image

Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say […]

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