Our thoughts on Digital Customer Experience

Top 15 Business Intelligence Tools: An Overview

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If you are considering implementing a business intelligence tool, or BI tool, there are tons of different options. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. But how do you know which business intelligence tool helps you […]

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Top 20 Digital Marketing Automation Tools: An Overview

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I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there… Once they’ve reached their target audience via […]

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Best Email Marketing Services for Small Businesses (SMB)

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Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies […]

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Top 15 Mobile App Analytics Tools

Top 15 Mobile App Analytics Tools

Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to […]

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Top 20 Mobile Development Tools: An Overview

20 Mobile Development Tools

A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops. According to Gartner, “by 2020, more than […]

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Top 20 Best Usability Testing Tools: An Overview

Top 20 Usability Testing Tools

Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this […]

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Top 15 Heatmapping Tools You Might Want to Try

Heatmapping Tools

Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are […]

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Top 10 Data Management Platforms: An overview

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Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms […]

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Digital Customer Experience – the sum of insight and action

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If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight. Its common sense to see that action taken on insights almost always leads to a positive outcome when […]

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