Our thoughts on Digital Customer Experience

How to Validate your Testing with Online User Feedback

Mopinion: How to Validate your Testing with Online User Feedback - Testing Cover

Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B […]

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Top 20 Best Usability Testing Tools: An Overview

Top 20 Usability Testing Tools

Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this […]

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