Creating and publishing valuable, relevant, and consistent online content is a great way to attract and retain a clearly defined audience. It’s also one of the key ways in which digital-first businesses drive online conversions – such as signing up for a demo or making a purchase. But you don’t need a lesson from me […]
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Does your organisation struggle with bringing in enough feedback data? Not sure why your survey response rates are so low? It can be a frustrating situation, especially when you are putting in your all to try and understand and help your customers achieve their online goals. But you’re not alone. This is a problem experienced […]
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At Mopinion, we are constantly enhancing our platform with new features and fixes, thanks to the user feedback we collect. Naturally, we want to ensure that you’re always aware of these changes and updates. To make sure that you can always stay in touch with our team, learn about updates and find all the information […]
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Over the last few years, user feedback has swept the market, climbing to the top of nearly every digital marketer’s agenda. However, as the adoption of feedback tools continues to rise, there seems to be a misconception circling among these organisations. “If I collect user feedback, the rest will fall into place”. Alas, this isn’t […]
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User experience and feedback. Like many other great combos, one truly cannot survive without the other. UX design is all about providing your users with the information they’re looking for, and doing so in the simplest and most intuitive way possible. Naturally, there are many ways to go about designing a user experience, though, arguably, […]
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Tasked with the ultimate challenge of keeping your customers satisfied and engaged with your brand, you might find that things get a little daunting without the right solution in place. Quantitative analytics tools like Google Analytics can tell you a lot about what is happening on your digital channels, but not why. Thankfully, there’s user […]
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Sustainability has – partly due to the climate agreement – been an increasingly popular item on the agenda of many homeowners. In fact, in the Netherlands alone, there are millions of homes that will need to be made more sustainable in the coming years. Many homeowners, however, are either not yet familiar with all of […]
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New to our Mobile SDKs, we at Mopinion are delighted to introduce a feature that puts more power in the hands of our customer’s: Callback Events! This update will allow the more technically-savvy Mopinion users to tie into events from our mobile SDKs and connect them to other tools. With this new feature, you and […]
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Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]
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It’s safe to say that marketers want to know what customers think, meaning they want to gather as much data as possible for their marketing strategy. By asking for feedback, you gain insight into what your customers expect from you. Forrester predicted that companies are spending 20% more time and money on feedback to improve […]
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