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What can product managers gain from collecting online feedback?

Mopinion: What Product Managers can gain from Collecting Online Feedback - Cover Image

The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service […]

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User Feedback: The Secret to Successful User Onboarding

Mopinion: User Feedback: The Secret to Successful User Onboarding - Cover Image

When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign […]

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