Our thoughts on Digital Customer Experience

5 UX Strategies to Reduce Shopping Cart Abandonment

Mopinion: 5 UX Strategies to Reduce Shopping Cart Abandonment - Cover Image

Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say […]

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5 Essential Types of User Experience Testing Tools

Mopinion: 5 Essential Types of User Experience Testing Tools - Cover

User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and […]

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The difference between a User Experience and a full Customer Experience

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The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services […]

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The User Experience in the Age of Self-Tasking

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The User Experience in the Age of Self-Tasking – FREE Live Event Join us Live on Thursday November 20th, at 1pm Eastern/10am Pacific for the Free UX Live Event of the Year. By Attending the Webinar you will Discover: How to Transform your User Experience to Encourage Self-Tasking How to Ensure the Experience is Right […]

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