Our thoughts on Digital Customer Experience

Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

These days customer expectations are higher than ever. Customers demand excellent service and anyone who fails in delivering a smooth customer experience will lose customers right on the spot. This means that you have to step up and stand out to beat your competitors. It’s time to gain ground by optimizing the customer journey. Each […]

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Mopinion Academy’s Onboarding Webinar: Reporting & Dashboard Configuration

Mopinion Academy’s Onboarding Webinar: Data Analysis & Visualisation - Cover Image

We hope you enjoyed our first onboarding webinar: Form Building & Deployments. Next up in the series is our webinar on Reporting & Dashboard Configuration, a critical phase in any online feedback programme as this leads to the discovery of truly meaningful insights. As part of our new educational platform, the Mopinion Academy, this three-part […]

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Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

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10 Data Analysis and Dashboarding tools used in Digital Marketing

Mopinion: 10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online […]

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5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

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