Our thoughts on Digital Customer Experience

Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

With rising customer expectations, the need to deliver an exceptional customer experience (CX) is at an all-time high. And frankly, the best way to achieve this superior level of CX is to visualise it – which is often done using a process called customer journey mapping. A customer journey map essentially tells the story of […]

Read more

Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

Read more

10 Data Analysis and Dashboarding tools used in Digital Marketing

Mopinion: 10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online […]

Read more

5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

Read more