Our thoughts on Digital Customer Experience

Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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Top 10 Alternatives and Competitors of OpinionLab

OpinionLab Alternatives Cover Image

Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going […]

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Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative

Mopinion: Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative - Cover Image

Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK. The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are […]

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A new community for all of your Voice of Customer News

A new community for all of your Voice of Customer News - Voice of Customer News

Mopinion, a proud sponsor, is happy to announce the launch of the new online community, Voice of Customer News. It is a global community that shares content surrounding hot topics such as voice of customer, user experience and technology. Voice of Customer News’ definition of what is considered relevant for the community is quite broad. […]

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Mopinion releases partner video featuring N3Wstrategy

Mopinion: Mopinion releases partner video featuring N3Wstrategy - Cover Image

Founded in 2008, N3Wstrategy is a consultancy that helps transform businesses into customer-centric organisations to help them grow. The agency focuses mainly on large enterprises and government organisations, as well as the upper segment of small and medium-sized businesses. In this partner video, N3Wstrategy’s Founder and Managing Partner, Nils Schmeling testifies to the importance of […]

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28 Voice of the Customer (VoC) tools: an overview & comparison

Mopinion: 28 Voice of the Customer (VoC) tools - Cover image

Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently […]

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Why it’s worth listening to the Voice of the Customer

Mopinion: Why it's worth listening to the Voice of the Customer - cover

Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive […]

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An inside look at how digital is paving its way into traditional VoC programmes

Mopinion: An inside look on how digital is paving its way into traditional VoC programmes - Cover image

The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look. […]

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What is the online Voice of the Customer?

Mopinion: What is the online Voice of the Customer - Cover Image

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service. Traditional Voice of the Customer studies consisted of focus groups and individual interviews, but times are changing. Nowadays […]

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