Your customers have a lot to tell you, but are you listening? And with listening, we don’t mean checking the data they provide you with. The truth is, most organisations aren’t. A recent Gartner marketing survey found that a mere 14% of companies have a 360-degree view of their customers. Meanwhile, there are a number […]
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It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective voice of the customer program. In fact, far too […]
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Organisations nowadays have all of the data they need right at their fingertips. So why is it that some companies succeed and some struggle when it comes to the Voice of the Customer (VoC)? The answer to that is strategy. What those struggling organisations haven’t yet realised is that gathering VoC data is only half […]
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Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]
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Leroy Merlin is the leading brand in the home improvement and DIY market in France. Though the brand has many physical stores, Leroy Merlin does not limit itself to traditional in-store sales but instead, it has also adopted an e-commerce approach which has been made possible thanks to its fast-growing website. The website guarantees a […]
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Last year, we asked Spokeo – an online people intelligence service – to share their experience with implementing a new and improved Voice of Customer (VoC) program. Customer Experience Manager Brady Gillerlain took the reins and walked us through their decision making process as well as initial plans for using Mopinion’s all-in-one feedback analytics software […]
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Introducing Mopinion’s 2020 edition of the (solicited) Voice of Customer (VoC) software landscape. For this landscape, we’ve gathered over 30+ VoC software from 3 key categories in this space. Designed to guide organisations seeking meaningful customer insights, we are certain there is a software for everyone in this mix. Note: before you start up a […]
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Beerwulf – part of HEINEKEN Group – is an online craft beer shop ‘designed by and dedicated to beer enthusiasts’. Established in the Netherlands in 2017, this unique organisation has since taken off and is now present in over 10 European countries. The website is Beerwulf’s sole outlet for business and therefore a critical channel […]
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Mopinion is excited to announce its new and robust software integration with Contentsquare. This powerful new alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience. Ready to bring your customer feedback to […]
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With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]
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