Our thoughts on Digital Customer Experience


New White Paper: Optimising the Mobile Experience with In-App Feedback

Mopinion: New White Paper - Optimising the Mobile Experience with In-App Feedback

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to […]

Read more

New White Paper: How to Boost your Retail Website with Online Feedback

Mopinion: New White Paper: How to Boost your Retail Website with Online Feedback - Cover

The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online […]

Read more

New White Paper: Improving travel websites and apps with user feedback

Mopinion: Improving travel websites and apps with user feedback - Cover image

The meaning of travel is steadily being redefined. Travelers nowadays want to have more control over the booking and travel process, which has led them to doing so in an online environment. And as a result, businesses in this industry, if they haven’t already, will need to provide optimal user experiences for their visitors if […]

Read more

New White Paper: Increasing online sales with customer feedback

Mopinion: White Paper - Increasing online sales with customer feedback - Cover Image

Digital marketers are always looking for new ways to optimise online conversions and increase sales on their websites and apps. What better way to do that than by going directly to the customer for relevant and real-time feedback? This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well […]

Read more