White paper - Digital Feedback-Fueled Approach to Personalisation 2018

A Digital Feedback-Fueled Approach to Personalisation

  • The criticality of offering a personalised journey to online customers

  • How customer profiles are driven by digital feedback

  • How to collect, analyse and report on both feedback data and customer data (with lots of practical tips)


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A guide to Personalising the Digital Customer Experience (CX) with Online Feedback

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