Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]
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The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your conversion optimisation efforts! I’m’ sure that you’ve all heard it before, but if you’re still not convinced that customer retention is valuable, take a look at a study by Frederick Reichheld of Bain and […]
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When it comes to conversion rate optimisation, the process could accurately be compared to a balancing act. Today, there are an abundance of tools and options available to leverage your CRO efforts, and of course, the data these tools help you to uncover. Experts in this field know that CRO is a delicate, scientific-based process […]
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Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]
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Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]
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Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key! In this article, we […]
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Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]
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When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to increase conversions, so you know something needs to change, meaning you start looking for ways to improve. By performing A/B testing and experimentation, you can justify your hypotheses before making the appropriate changes to improve […]
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Sabemos que un sitio web con un rendimiento mejorado significa una mejor relación con tus clientes, lo que significa y, en última instancia, un mayor ROI. Pero, ¿cómo lo haces y por dónde empezar? Esta Guía para Principiantes sobre la Optimización de la Tasa de Conversión y Retroalimentación (CRO) es tu pauta respecto a cómo […]
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Mopinion is gearing up for the release of an improved feature called ‘Enhanced Exports’; a release which will strive to both simplify and speed up the process of exporting feedback data to Excel for our users. In this Behind the Feedback story, you will discover everything there is to know about this handy feature and […]
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