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Employee in the Spotlight: Barend de Wit

Employee in the Spotlight - Barend de Wit

Meet Barend. Barend is one of the fittest men of Mopinion and one of our Customer Success Managers for the EMEA region. He feels at home at Mopinion and loves the flexibility Mopinion offers. Barend helps our customers by making sure they get the most out of their feedback. When he’s not at Mopinion, you […]

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Discover more with our mobile feedback form metrics

in-app form metrics

With Mopinion’s app feedback form metrics, you can now track how your users are engaging with your app feedback forms. Available to all Mopinion SDKs, this addition allows you and fellow Mopinion for App users to both extend and enrich your insights, permitting you to go that step further with your data. Keep reading to […]

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How to utilise user feedback for software development

User feedback for software developers

Assumptions are a dangerous game when it comes to software development. Then again, you wouldn’t be the first to make assumptions – especially if they are primarily based on market research and business needs, rather than the personal preferences of your customers themselves. However, if you’re looking to be both agile and customer-centric, then you’re […]

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Product-led growth tips from an expert product marketer

Interview with Product Marketer - Product led growth tips

Product marketing is essentially the process of bringing a product to market, promoting it and selling it to a customer. It involves understanding the product’s target audience and using strategic positioning and messaging to boost both revenue and demand for the product. It also happens to be a critical part of your marketing strategy and […]

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Employee in the Spotlight: Hanne Nusselder

Hanne Nusselder

Meet Hanne. Hanne is Mopinion’s very own Product Designer. She’s been with us for nearly nine months now helping us not only design and implement an even better user experience for our customers, but also sculpt our new Product team and accelerate Mopinion’s product-led growth initiatives! But as they say, ‘your job doesn’t define you’. […]

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Inside Mopinion: How to Grow with Customer Feedback

Growth marketing customer feedback

Marketers working today have a very different job than the job of marketers ten, five or even three years ago. As the online world continues to evolve, as does the marketers task list. Thus, several newer, more niche positions like growth marketers have become popular. Growth marketers work on attracting, engaging, and retaining customers. They […]

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Inside the Voice of Customer program of Reale Seguros

Reale Seguros Voice of Customer program

Reale Group is an international group operating in Italy and Spain. With nearly 4 million policyholders, this solid market player offers its proposition in the insurance, banking, real estate and services sectors. And with its somewhat recent debut in the Chilean market in 2016, Reale Group has expanded its operations to Chile with its subsidiary […]

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What are microsurveys? And how to use them

What are microsurveys?

Brief and manageable. Those are the ingredients for higher survey response rates in today’s market. In fact, brevity has become a strong requirement of most customers, who are typically either short on time or on-the-go. This trend is also in part due to the increasing number of survey respondents using mobile devices, according to Lucid. […]

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Mopinion: What you (probably) didn’t know

customer feedback forms mopinion

Recently, in a discussion with our customer success team, I was surprised to learn something new about the capabilities of the Mopinion platform. As more and more people adopt our solution, new, original ways of using our feedback forms keep coming to the fore. So, we thought we’d share these use cases with you for […]

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Employee in the Spotlight: Manuel Crovetto

Employee in the Spotlight: Manuel Crovetto header

Meet Manuel. Manuel joined us in the beginning of this year, and he’s our Android Developer. Besides all the technical developer’s talk, Manuel can also passionately talk about his hobbies and other interests. When Manuel is not working on the Android SDK, he’s out exploring everything Holland has to offer. Let’s ask Manuel what the […]

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