More and more financial institutions are investing in their own mobile apps. With 30% more apps compared to other industries, one might even go as far as to say they’ve become a digital priority among these institutions. So what’s the reason for their popularity? Not only do mobile apps provide convenience for customers (e.g. self-service […]
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That’s right! Mopinion and Contentsquare are at it again. Next month we will be hosting the next edition of the Champagne Breakfast. This time the event will focus on how to run more effective experiments in ecommerce. The breakfast event, themed ‘Make experimentation sexy again’ will cater to an exclusive audience of ecommerce teams and […]
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Time for our very first Mopinion Employee in the Spotlight of 2020! For those of you who are unfamiliar with this blog series, the Employee in the Spotlight is a monthly publication that individually highlights the Mopinion team members. Why do we do this? We want to give our audience a taste of Mopinion culture […]
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CRO, which stands for Conversion Rate Optimisation, is essentially the process of increasing the percentage of online visitors who take desired actions, whether that’s turning a visitor into a customer, or tempting the visitor to sign up for a newsletter, request information, download a document or complete a contact form. Meetup with the CRO Heroes […]
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DPG Media is the largest media company in both the Netherlands and the Flemish region of Belgium. The organisation produces text, photo, sound and video content for various channels such as paper newspapers (such as Volkskrant and AD) and magazines, websites, mobile apps (for tablets and smartphones). In addition to news brands, DPG Media also […]
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CX definitely made some waves in 2019 with the hype of artificial intelligence, voice commerce and chatbots. And sure, these are still very much talked about in Digital CX but there’s a lot more on the menu this year. In fact, experts are already calling 2020 the year of ‘significant digital CX transformation’. It’s a […]
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It’s almost time to ring in the new year! But before we do, Mopinion would like to take a moment and reflect on this past year’s most popular blog posts. In well over 100 blog posts, we’ve covered everything from user feedback and user experience tips to listening to the Voice of the Customer and […]
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Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor […]
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As 2019 draws to an end, it’s time to put the spotlight on our final employee of the year, Steven Kuipers. Don’t worry, we’ll continue the series in 2020 as there are many more employees we want to introduce. You see…here at Mopinion we consider our people the backbone of our business. They are what […]
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Let it be known. As an online retailer, you can’t always win on price. This is especially true around the holidays when customer expectations are high and time is of the essence. Everyone is scrambling to satisfy their Christmas lists by seeking deals, quick delivery, custom offers and most importantly, a good digital customer experience […]
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