Most startups are typified by small, closely-knit teams who often work shoulder-to-shoulder with company founders, sharing creative ideas and plans for betterment; a stereotype that Mopinion certainly lives up to. So who are our employees and how do they contribute to our company culture? In continuation of our Employee in the Spotlight series, I’d like […]
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The Mopinion internship program offers students the opportunity to be responsible for supporting a key area of our Sales, Marketing, Customer Success and Product departments. Our interns gain valuable experience working in a fast-paced, motivated team that goes above and beyond to deliver a stand-out product for a rapidly evolving digital industry. So what’s it […]
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A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops. According to Gartner, “by 2020, more than […]
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Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this […]
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Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are […]
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This past weekend Mopinion celebrated its annual SummerJam, this time at the Efteling, a fairytale theme park in Kaatsheuvel, the Netherlands! It was a great day complete with sunny skies, roller coasters, and lots of laughter. A special thanks to our partner the Efteling for the warm welcome. Here are some fun impressions we […]
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Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, […]
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Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are […]
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It’s time for our June Employee in the Spotlight! The Employee Spotlight series is Mopinion’s special way of giving you an inside look at the people behind our brand. Last time we highlighted a member of our Sales team, Fanny. This month we’re switching gears as we put our Financial Analyst in the spotlight, Thiara. […]
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It’s time for another product update and we’ve got plenty to share with you this month! Our team has been working hard, making valuable improvements to our platform – all thanks to the feedback provided by our customers. This month we came out with a number of exciting new updates such as the feedback form […]
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