With Mopinion’s app feedback form metrics, you can now track how your users are engaging with your app feedback forms. Available to all Mopinion SDKs, this addition allows you and fellow Mopinion for App users to both extend and enrich your insights, permitting you to go that step further with your data. Keep reading to […]
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Assumptions are a dangerous game when it comes to software development. Then again, you wouldn’t be the first to make assumptions – especially if they are primarily based on market research and business needs, rather than the personal preferences of your customers themselves. However, if you’re looking to be both agile and customer-centric, then you’re […]
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Product marketing is essentially the process of bringing a product to market, promoting it and selling it to a customer. It involves understanding the product’s target audience and using strategic positioning and messaging to boost both revenue and demand for the product. It also happens to be a critical part of your marketing strategy and […]
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Meet Hanne. Hanne is Mopinion’s very own Product Designer. She’s been with us for nearly nine months now helping us not only design and implement an even better user experience for our customers, but also sculpt our new Product team and accelerate Mopinion’s product-led growth initiatives! But as they say, ‘your job doesn’t define you’. […]
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Marketers working today have a very different job than the job of marketers ten, five or even three years ago. As the online world continues to evolve, as does the marketers task list. Thus, several newer, more niche positions like growth marketers have become popular. Growth marketers work on attracting, engaging, and retaining customers. They […]
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Reale Group is an international group operating in Italy and Spain. With nearly 4 million policyholders, this solid market player offers its proposition in the insurance, banking, real estate and services sectors. And with its somewhat recent debut in the Chilean market in 2016, Reale Group has expanded its operations to Chile with its subsidiary […]
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Brief and manageable. Those are the ingredients for higher survey response rates in today’s market. In fact, brevity has become a strong requirement of most customers, who are typically either short on time or on-the-go. This trend is also in part due to the increasing number of survey respondents using mobile devices, according to Lucid. […]
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Recently, in a discussion with our customer success team, I was surprised to learn something new about the capabilities of the Mopinion platform. As more and more people adopt our solution, new, original ways of using our feedback forms keep coming to the fore. So, we thought we’d share these use cases with you for […]
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Meet Manuel. Manuel joined us in the beginning of this year, and he’s our Android Developer. Besides all the technical developer’s talk, Manuel can also passionately talk about his hobbies and other interests. When Manuel is not working on the Android SDK, he’s out exploring everything Holland has to offer. Let’s ask Manuel what the […]
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Getting quality product feedback is essential when building or having just built a new product. It is also an ideal for achieving product-led growth; a trend which is taking hold of the technology market. This type of customer feedback can provide you with critical data that will ultimately drive your product strategy. With this type […]
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