Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. […]
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Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with […]
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These are very uncertain times for everyone. In addition to the major health consequences, the Coronavirus COVID-19 also has a huge impact on the economy. Everyone is keeping a close eye on the news, waiting for updates. The government is allocating billions to ensure that companies don’t go under. And all initiatives, big and small […]
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The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a […]
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We know just as well as the next SaaS company how important it is to move with speed, agility and customer focus. That is why when Mopinion decided to launch its new user interface Mopinion Raspberry, we wanted to use every tool in our toolbelt to ensure a swift and effective release. This translated to […]
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Just a few more weeks to go until the Red Herring Top 100 Europe is announced. The Red Herring Top 100, which is held across three different continents, highlights and hands out awards to the most promising private ventures, including startups. For the top 100, a selection has just recently been made and we’re please […]
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The launch party for our new user interface Mopinion Raspberry was scheduled for this April. However, because there is some uncertainty among guests regarding the development of the Coronavirus, we have decided to postpone the event to Thursday, 11 June. We are looking forward to toasting to the successful launch of Mopinion Raspberry together with […]
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We are delighted to announce that CareerOne is now using Mopinion’s user feedback software! CareerOne is an Australian online job board servicing all sectors and industries. With a digital strategy geared towards creating a class-leading user experience, the organisation recently redeveloped its platform. In this customer story, CareerOne Business Analyst Ben Schutz shares more about […]
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Picture this. You’re in a crowd of like-minded ecommerce enthusiasts all gathered to learn more about experimentation and testing. Not to mention the champagne is flowing and all of this is unfolding against the backdrop of the beautiful Pulitzer Hotel in Amsterdam. Sounds pretty nice for a Friday morning right? Last Friday, 21 February, Contentsquare […]
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Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B […]
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