Part of creating a high performing website is to constantly optimise your user experience. A key factor to succeeding in this is knowing why people leave your site. Buuut this part of the customer journey can be tricky to deduce from standard marketing analytics alone. So what can you do when Google Analytics fails you? […]
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If you hope to increase profits and grow your e-commerce business, the first thing you’ll need to do is attract more visitors to your site. Because, naturally, more visitors means more opportunities to convert visitors into customers. So what are the best techniques for doing so? Since you probably have the basics down, we don’t […]
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If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, […]
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According to usability.gov, website user experience (UX) focuses on having a deep understanding of your users, what they need, what they value, their abilities and also their limitations’. Putting consistent effort into your website UX, you can both keep your users happy and improve online conversions. Want to be sure your user experience is up […]
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A company’s website is often the first chance the company has to market its products and services to customers. So why wouldn’t you make it a priority to have the best website content out there? Well, now it’s possible with our easy-to-use website content questionnaires from the Mopinion Survey Marketplace! Learn more about website content […]
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It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve […]
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Nowadays, first impressions are everything as website visitors become more and more accustomed to a high level of user experience. Website user experience is a measure of the overall experience as well as look-and-feel of your website. Want to be sure your user experience is to par with customer expectations? Now you can with our […]
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Your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? Now you can with our easy-to-use website content survey templates from the Mopinion Survey Marketplace! Learn more about website content […]
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Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t […]
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A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to […]
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