Fine-tune all your digital channels
Target the right personas
Make data-driven decisions
Fuel your digital marketing strategy with meaningful insights
Everything you do is data-driven. You’ve got all of the right tools in your toolbelt to continuously optimise and drive traffic on your digital channels, but what about your customers? What do they want?
With Mopinion you can track the customer behaviour across all touchpoints within the online journey and start making meaningful marketing decisions based on this real-time data. Do this seamlessly across all of your digital channels including your website, mobile app and within email campaigns using targeted surveys.
Target with intelligence
Eliminate assumptions and discover what your personas want. Mopinion offers a wide array of targeting options so that your timing is always right!
Take action at scale
Analysing large sums of customer data can be overwhelming. Mopinion helps you organise your feedback into intuitive dashboards and charts so that you can easily measure and monitor your most important KPIs. Connect the dots and focus on improving the customer experience with action management tools at the ready.
Expand possibilities with seamless integrations
Flexibility is everything. So why not make it easy on yourself and link up your tools. Get the most out of your data by integrating your tech stack. Seamlessly connect your feedback data with a wide variety of digital marketing tools.
Always aligned with EU standards – From GDPR to accessibility
As a European company, we prioritise helping our customers meet EU standards – from GDPR compliance to WCAG 2.1 Level AA accessibility. We’ve got you covered! To ensure top-level security, Mopinion is ISO 27001:2017 certified and also aligns with frameworks beyond the EU, such as the California Consumer Privacy Act (CCPA), keeping your data safe wherever you are.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing