The #1 Feedback Software
You know what users are doing

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It is time for Digital-First Enterprises to take control of the entire Online Journey












Shape your own surveys
Creating feedback forms should be easy, and with Mopinion, it is!
Quickly build fully customised forms for your websites, apps, and email campaigns by picking and choosing between a large variety of question types and popular metrics.
To make them truly yours, tailor the design of your feedback forms to reflect your brand for a seamless customer experience.



Start collecting easily
To gather truly valuable insights, you need to capture feedback at the right time – on the pages and moments that matter most. Catch your users where it’s relevant for them in their digital journey!
With Mopinion, you can easily trigger your feedback forms to display based on specific events or user behaviour. Not to mention, on high-impact pages, like your checkout, FAQs or account section.



Gain meaningful insights
Let AI do the heavy lifting and turn raw feedback into actionable insights for you.
Mopinion offers automated solutions to categorise and visualise your qualitative and quantitative data – uncovering trends in user behaviour and sentiments in the blink of an eye.
Putting the customer experience at the forefront of your organisation has never been easier!



Insights and Actions
Collecting feedback is just half the battle. Leverage these insights for growth and improvement.
Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.
Read more about analyticsExpert-designed forms for every touchpoint
It is time for Digital-First Enterprises to take control of the entire Online Journey
Customer Satisfaction (CSAT)
Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.
Customer Effort Score (CES)
The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.
Net Promoter Score (NPS)
NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.
Conversational
Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.
What market leaders have to say

We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead

We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist

Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience

Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing
Mopinion plays well with others
From web analytics and CRM tools to Project Management and A/B Testing, we integrate seamlessly with all of your favorite digital marketing tools.
View all integrations