The #1 Feedback Software
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It is time for Digital-First Enterprises to take control of the entire Online Journey

Options shown in the survey builder in the Mopinion interface.

Star rating element and textarea element displayed in the preview area of the survey builder in the Mopinion editor.

Styling options in the Mopinion editor, font selection and alignment are shown.

Triggering options shown in the Mopinion interface, specifying this survey should trigger when a cookie value matches completed on the checkout URL.

A deployed survey is shown with a rating element already filled in by a user.

Triggering options shown in the deployment settings in the Mopinion interface.

An example of meta data that comes along feedback data.

A list of icons of third party applications that data can be exported to.

Shape your own surveys

Creating feedback forms should be easy, and with Mopinion, it is!

Quickly build fully customised forms for your websites, apps, and email campaigns by picking and choosing between a large variety of question types and popular metrics.

To make them truly yours, tailor the design of your feedback forms to reflect your brand for a seamless customer experience.

Start collecting easily

To gather truly valuable insights, you need to capture feedback at the right time – on the pages and moments that matter most. Catch your users where it’s relevant for them in their digital journey!

With Mopinion, you can easily trigger your feedback forms to display based on specific events or user behaviour. Not to mention, on high-impact pages, like your checkout, FAQs or account section.

Gain meaningful insights

Let AI do the heavy lifting and turn raw feedback into actionable insights for you.

Mopinion offers automated solutions to categorise and visualise your qualitative and quantitative data – uncovering trends in user behaviour and sentiments in the blink of an eye.

Putting the customer experience at the forefront of your organisation has never been easier!

Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement. Read more

Collect powerful feedback from your native apps with our flexible and easy-to-install SDKs for iOS and Android. Read more

It is not just about clicks or opens anymore. Start sending the right message to your audience. Read more

An example of a Mopinion web form displayed on a stylized computerscreen

An example of an Mopinion app form displayed on a stylized phonescreen

An example of a Mopinion email form displayed in an email mockup

Insights and Actions

Collecting feedback is just half the battle. Leverage these insights for growth and improvement.

Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.

Expert-designed forms for every touchpoint

It is time for Digital-First Enterprises to take control of the entire Online Journey

Customer Satisfaction (CSAT)

Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.

A stylized rendition of a radiobutton element where the second element has been selected.

Customer Effort Score (CES)

The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.

NPS score element with a range of 1 to 10, a score of 7 has been selected.

Net Promoter Score (NPS)

NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.

A stylized display of a chat interface, where avatars are matched with their speechbubbles.

Conversational

Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.

What market leaders have to say

We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.

Fran Jordan

Design & Content Chapter Lead

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We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.

Emiel Hoosemans

Lead Conversion Specialist

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Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.

Lars Harmsen

Head of User Experience

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Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.