Understand why your customers do what they do on your website.
Let customers guide you by telling you what they need to convert.
Leverage top-tier reporting tools to truly engage with customers.
Shape your own surveys
With a drag-and-drop user interface, users can quickly and easily build customised surveys, or choose from our extensive library of readily made templates.
Pick and choose from a variety of question types (i.e. multiple choice, radio buttons, open comments) and popular metrics (i.e. Net Promoter Score, Customer Effort Score, Customer Satisfaction, Goal Completion Rate).
Customise your feedback button and create feedback surveys that integrate with the look and feel of your website for a fully branded experience.
All Mopinion surveys are fully responsive and adapt seamlessly to any device screen size (i.e. desktop, laptop, tablet or mobile) to ensure optimal usability.
With multi-language support users can add multiple translations to the same survey.
Users can simply point and click on page elements and submit this visual feedback alongside other details such as HTML and metadata – device, screen resolution and more.
Using advanced question routing, decide which feedback questions to show or hide, based on the input of your users.
Integrate quantity with quality and use your web analytics and feedback tools side by side.
Target with Precision
Decide on the position of your feedback buttons and choose whether your form is opened in a modal, as a slide-in form or embedded on the page.
Leverage intelligent targeting based on live events and online customer behavior. Ask questions on specific pages based on this data for truly meaningful insights.
Capture feedback in the moment, discover why visitors aren’t converting and use these insights to fix the issue on the spot.
Insights and Action
Collecting feedback is just half the battle. Leverage these insights for growth and improvement.
Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.
What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Collecting feedback across different parts of the website gives us a good overview of how our customers experience all touchpoints along the customer journey.
With feedback buttons available on all pages of our knowledge management system, our service agents can submit feedback at any moment.