If you haven’t noticed, it’s all about the customer these days. According to Zendesk, 80% of consumers say they will leave a company if they have more than one disappointing customer experience. This proves that the moment you put the customer at the core of your business and focus on improving their experiences, you’re already […]
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Governmental and nonprofit organisations deal with considerable amounts of data. Taxes, unemployment, immigration, impact stories, event registrations, financial data, etc. The list is long. Naturally, this creates a lot of content… as in loads! While posting this sort of information on a website or in a newsletter is an efficient way of reaching a large […]
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Customer expectations are growing, and digital journeys are becoming an increasingly important part of how insurance and financial services organisations engage with their customers, understand their expectations, and ultimately deliver on them. According to Bloomreach, “the sheer volume of questions and claims, legacy systems, ancient technology, and a distorted view of the customer journey are […]
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Lely is a Dutch agricultural machine and robot manufacturer. With their innovative solutions, they make life easier for farmers worldwide. Lely strives to enable dairy farmers to work as efficiently as possible with their robots, which is why collecting feedback is an important part of their improvement process. Because Lely is active in more than […]
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The customer experience market is evolving and so is Mopinion. Our recent State of Customer Experience report has made that quite clear. So as the year 2022 slowly draws to a close, it only seems fitting to take a moment and reflect on what the year has brought us and what we expect for 2023. […]
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Without gathering user feedback, making any changes to the user experience is like taking a shot in the dark. You have no idea whether your efforts align with the needs of your users, leaving them with a pretty poor experience. We recently improved the UX of our feedback inbox overview page, so you can scan […]
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It’s 2022, it is now more crucial than ever for a business to be up-to-date and open-minded to the world’s societal changes. However, unfortunately, issues like workplace discrimination have been around for quite some time now and have raised many controversial conversations. Luckily, diversity and inclusion (or D&I) have become important terms among many companies […]
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CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]
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Getting quality product feedback is essential when building or having just built a new product. It is also an ideal for achieving product-led growth; a trend which is taking hold of the technology market. This type of customer feedback can provide you with critical data that will ultimately drive your product strategy. With this type […]
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Since the emergence of customer feedback, online survey software and questionnaire tools have evolved into something entirely different. Having started as a solution more in the realm of traditional survey tools with long lists of questions and anonymous respondents, online survey software have managed to stay ‘in fashion’ among online marketers. This ongoing popularity is, […]
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