Since the emergence of customer feedback, online survey software and questionnaire tools have evolved into something entirely different. Having started as a solution more in the realm of traditional survey tools with long lists of questions and anonymous respondents, online survey software have managed to stay ‘in fashion’ among online marketers. This ongoing popularity is, of course, also attributed to the fact that online survey software is a simple and easy way to get in touch with a targeted audience and gather user feedback. Especially because some tools are now also capable of gathering in-depth and in-the-moment insights into processes like the online journey.
Post updated: May 2022
So what can we learn from online survey software and questionnaire tools? There are several reasons businesses send out online surveys, including:
- Gathering product feedback
- Conducting market research
- Obtaining feedback on customer service
- Measuring customer and employee satisfaction
Which online survey software or questionnaire tool is right for you?
Picking a suitable online survey software or questionnaire tool for your business can be quite tricky – especially considering how many of these softwares are being added to the market. There are also some distinctions between the features you receive with the paid version versus the free version. Here’s what to look out for…
Typically, paid versions of online survey software offer added capabilities such as:
- Survey logic – paid tools often provide the option to add a follow up question. This is based on the answer you’ve provided to the previous question. This is also referred to as question routing.
- Export data – There are several tools that won’t allow you to export your survey data – unless you start using the paid version.
- Custom logo – Looking to get rid of the survey tool’s logo and make it your own? With most paid versions this is possible.
- More question types – Although free survey tools offer plenty of question types, including multiple choice, ratings, drop-downs and radio buttons, paid versions tend to offer even more.
In this blog, we will compare some of the most popular and well-known online survey software and questionnaire tools to make your decision making process just a little bit easier.
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Mopinion is a user feedback software that lets you conduct surveys among your website visitors, app users and email audience. You collect feedback in real-time, meaning you can survey your audience (and analyse the results) while they are engaging with your digital channel. This can be done passively with a feedback button but also actively based on the user’s behaviour. Additionally, you can use Mopinion for employee surveys, product feedback and short market research surveys.
The software has an easy-to-use interface, customisable design options and gives you the ability to ask any kind of question. It also includes survey logic (also referred to as question routing) to make follow-up questions relevant to the respondents’ answer. Incoming survey responses can be analysed and visualised within the tool itself thanks to the advanced analytics tools and customisable dashboards. It is also possible to share feedback items and export data to others within your organisation.
There are different pricing options available, but the features mentioned above are available in all packages.
Want to know more about creating surveys with Mopinion? Find out more
Feedier is an accessible survey platform that lets teams get instant clarity on their users’ experiences and future needs. Create playful surveys that can be automated and sent out at key touchpoints. Feedier’s dashboard lets you group individual feedback into live journeys. Validate key decisions using easy-to-share visual reports that connect with your existing workflows. Integrate your surveys into your website or app by generating embedded code or share it with email/SMS campaign to your audience.
HubSpot’s out-of-the-box survey tools make it easy to capture qualitative and quantitative feedback so you can understand your customers better. With HubSpot, you can create and deliver surveys via email and on your website. The tool will also help you choose the right format for your survey and track your surveys so you can improve your customer experience over time.
Use a Net Promoter Score (NPS) survey to measure customer loyalty over time, send Customer Effort Score (CES) surveys to understand how easy it is for customers to get the support they need, or distribute customer satisfaction (CSAT) surveys to understand how satisfied customers are after different points in the customer journey. Moreover, keep track of all your customer feedback in a single dashboard so your whole team can monitor changes in customer satisfaction over time.
One of the more well-known online survey software and questionnaire tools, SurveyMonkey is used by millions of business all over the world. It provides its users with 15 different types of survey questions (including multiple choice, open comments and Likert scales). This tool is perfect for one-off surveys, however this makes it less suitable in terms of measuring overall satisfaction or re-surveying customers again after a certain period of time.
Paperform is a flexible SaaS platform designed to help small businesses and teams simplify work and get more done. The tool allows users to make sales, take bookings and payments, communicate with customers, and put manual processes on autopilot. Paperform’s editor is built from the ground up and doesn’t require any technical expertise. With lots of customizations, advanced workflows, integrations, and pre-build templates, it is the all-in-one tool for small businesses to build the solutions they need.
Qualtrics is an online survey software and questionnaire tool that somewhat pushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates as well as features such as display logic, email triggers and logic branching. Included in its real-time web reports, users can choose from over 30 different graph types and export results to CSV or SPSS.
Alchemer (formerly SurveyGizmo) is similar to SurveyMonkey in terms of inviting respondents and customisation possibilities. What sets this online survey software apart, however, is that it is more attractive in terms of the look and feel of the survey than SurveyMonkey. It also offers nearly 100 different question types that can all be customised to the user’s liking. Additionally, users can configure their own surveys quickly and easily.
With GetFeedback, users can easily build branded surveys using drag & drop and a number of different personalisation features. It is also flexible in that it adapts to almost every platform that is used to distribute surveys. You can also integrate this tool with SalesForce, meaning the results of the surveys are also visible in your SalesForce dashboard.
QuestionPro is a web-based survey application intended for small and medium-sized companies. This survey software enables companies to easily create online polls and surveys. They offer multiple survey templates and over 30 different question types. In terms of deployment, surveys can be sent out to respondents via email or to target visitors via integrated popups.
10. Google Forms
Source: Google Forms
Google Forms is a free online survey software and questionnaire tool that allows its users to quickly and easily put together surveys via a drag & drop interface. In terms of design, these surveys can be entirely customised. The tool provides you with real-time response info and charts. This data can also be connected with other Google products.
11. Qualaroo by ProProfs
Qualaroo – which was recently acquired by ProProfs – is an online survey software with which users can create easy and accessible surveys. These surveys usually appear at the bottom of your screen in a widget. You can easily conduct polls amongst your visitors and ask short and simple questions. It also includes a question library that can be used to form the basis for your survey questions.
Typeform is an online survey software with a very user-friendly interface that allows users to put surveys together themselves. As a respondent, the process of filling in a survey goes quite smoothly. The free version of Typeform includes free features such as unlimited questions and answers, data export options, custom-designed themes as well as readily-made templates and basic reporting features.
Survicate allows users to trigger targeted surveys across various locations of their website. Users can also send out email questionnaires to different customers. In terms of creating these surveys, Survicate offers a library of predefined surveys that user can choose from. This survey tool also includes dashboarding capabilities, NPS analysis, and CSV and XLS exporting options.
AskNicely is an online survey software that collects feedback daily using one-off surveys. This software can be integrated with your own CRM so that you can set up regular samplings or fast surveys and respond directly from your CRM. This tool, however focuses mainly on NPS.
Retently is a Net Promoter Score® survey software created for businesses of all sizes. This online survey software has a lot of great features such as audience segmentation, custom survey creation, and multi-channel survey collection. With Retently, users can also automate their campaigns by setting up their survey and programming when the program should send the survey to their target audience.
Responster is an online survey software and questionnaire tool that is mainly catered to mobile app users as it is responsive to screensize. This easy-to-use tool is free, however if you want to create branded surveys with your own logo, background and colours you’ll need to upgrade to the Responster Plus package. Keep in mind with the free package, your question formats are limited, however you can make use of their question logic feature which gives deeper insights into the questions being asked.
Confirmit is an online survey software that was created specifically for market research agencies and other research personnel. Users can easily customise their surveys, export data and analyse results in tables and charts. You can also program the study, integrate all sorts of additional tools, collect data, prepare quick reports, and even translate links in an easy to use Confirmit Translator module. It can also be used for Employee Engagement. The only setback with this tool is that it’s a bit dated (i.e. lacks UI updates).
Online survey maker, KwikSurveys offers 30+ templates for surveys, however they cannot be customised for your brand. The KwikSurveys dashboard is particularly easy to navigate and surveys can be created using a simple drag-and-drop editor. You cannot create open answer questions, however. Results can be exported using multiple file types or analysed within the softwaer in real-time. The software also offers segmentation and comparison features whereby you can identify trends within your data.
19. Survey Nuts
Source: Survey Nuts
With Survey Nuts, users are initially presented with three blank questions that can be filled in and customised before adding more, if needed. This can all be done before even creating an account with Survey Nuts. Once you are finished created your survey you will add your email address at the bottom and Survey Nuts will save the survey, create an account and give you the link to your survey.
20. Survey Planet
Source: Survey Planet
Survey Planet is a questionnaire tool that includes custom themes, pre-written question (which can be combined with your own) and a responsive layout. In addition, users can make use of question branching and multiple languages. While creating a survey, you can simultaneously preview a live copy of your survey on the same page. Survey Planet offers both a free and paid plan.
SoGoSurvey is an enterprise-grade survey software that is very easy to use. Users can choose from a wide variety of survey templates or ‘survey banks’ as they refer to them. You can also manipulate the type of questions you want to ask based on Net Promoter Score (NPS), demographics and text. Survey invites can be distributed and tracked via email or social media too.
Selecting an online survey software/questionnaire tool fit for your business…
There are hundreds of different online survey software and questionnaire tools available on the market today. Each of these tools is uniquely suited for different kinds of businesses. That is why it’s important to be aware of your options.
If you’re looking for a tool that combines these surveying capabilities together with more in-depth customer feedback analytics and data exploration, it might also be worth your while to consider Mopinion’s solution.
Mopinion is an all-in-one user feedback software that not only makes use of online surveys, it also takes feedback one step further and offers in-depth analysis opportunities for its users. With real-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of feedback data on all their digital channels including (website, mobile apps and email). Our ‘one-stop shop’ offers:
- Feedback forms (passive and active) for all your digital channels
- Visual Feedback
- More complex surveys that include question routing
- In-depth analysis, including text analytics, sentiment analysis, smart labeling, etc.
- Advanced data visualisation with in-chart filtering and customisable dashboards
- Seamless data exploration
- Advanced action management
All of the ingredients you need for a successful Voice of Customer program.
I hope this article has given you some inspiration in choosing the online survey software or questionnaire tool that is right for your business. If you have any suggestions or know of other online survey software or questionnaire tools, please feel free to send them over via the feedback form below!
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