Online survey software helps organisations create questionnaires, collect structured responses and analyse customer feedback at scale. Modern survey and questionnaire tools also offer advanced targeting, automation, survey logic and real-time reporting.
Businesses use online surveys to gather direct feedback, conduct market research, measure customer satisfaction, collect product insights and manage employee engagement surveys.
In this guide, we compare 21 of the best online survey software and questionnaire tools for 2026, from free survey makers to customer feedback platforms and enterprise survey solutions.
TL;DR – Article Summary
- Online survey software helps organisations create questionnaires, distribute surveys and collect structured feedback at scale.
- Survey tools can be used for market research, product feedback, customer satisfaction, employee engagement and digital experience measurement.
- Free survey tools are generally suitable for simple or one-off questionnaires, while paid platforms offer more advanced logic, targeting, customisation, integrations and reporting.
- The best online survey software depends on your research goals, target audience, distribution channels, analytics requirements and budget.
- This guide compares 21 online survey and questionnaire tools to help you find the right platform for your organisation.
In this blog, we’ll cover:
- Which online survey software or questionnaire tool is right for you?
- Are there free survey tools?
- 21 best online survey software and questionnaire tools
- Selecting an online survey software or questionnaire tool
- Frequently Asked Questions
The best online survey software depends on what your organisation wants to learn and how the survey will be distributed. Businesses commonly use online questionnaires to:
- Gather product and website feedback
- Conduct market and audience research
- Evaluate customer service interactions
- Measure customer satisfaction, NPS and CES
- Run employee engagement surveys
- Collect feedback after important customer journey touchpoints
Which online survey software or questionnaire tool is right for you?
Survey tools allow businesses to build surveys and collect structured responses. However, picking a suitable online survey software or questionnaire tool for your business can be quite tricky, especially considering how many of these survey tools there are to choose from.
Additionally, there are also a few distinctions between the features you receive with the paid software versus free online survey tools.
Are there free survey tools?
Yes, many online survey platforms offer free plans. Free survey tools can be useful for student research, event registrations, internal questionnaires and small one-off surveys.
However, free plans often limit the number of responses, surveys, questions, integrations or data exports available. They may also display the provider’s branding on your questionnaire.
Businesses collecting customer feedback at scale will generally need paid survey software with advanced logic, targeting, custom branding, integrations and reporting.
Typically, paid versions of online survey software offer added capabilities such as:
- Survey logic – Show different follow-up questions based on a respondent’s previous answers. This is also known as conditional logic or question routing.
- Data exports – Export responses to formats such as CSV, Excel or SPSS for further analysis.
- Custom branding – Add your own logo, colours, fonts and survey domain while removing the software provider’s branding.
- Additional question types – Use matrix questions, ranking questions, Likert scales, file uploads and other advanced formats.
- Targeting and triggers – Display surveys according to visitor behaviour, device, page, audience segment or completed action.
- Advanced reporting – Analyse results using filters, dashboards, text analytics and sentiment analysis.
- Integrations– Connect survey responses with CRM, analytics, customer support and collaboration platforms.
To help make your choice easier, we have compiled a list of the best survey software and questionnaire tools available. Have a look, weigh the pros and cons and see what works best for your feedback needs.
1. Mopinion
Are you looking for software that combines surveying capabilities with more in-depth customer feedback analytics and data exploration? Then it is worth your while to consider Mopinion’s solution.
Mopinion is the #1 feedback software for web, app and email that not only makes use of online surveys, but also takes feedback one step further and offers in-depth analysis opportunities for its users. With real-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of feedback data on all their digital channels including website, mobile apps and email.
Mopinion is now part of Netigate, an European experience management platform. This allows organisations to combine survey responses with broader customer and employee feedback programmes. By connecting structured survey data with advanced text analytics and sentiment analysis, teams gain deeper insights into digital experience performance across channels.
Standout features
- Build customisable forms with easy drag-and-drop functionality
- Feedback forms (passive and active) for all your digital channels
- Visual feedback
- More advanced surveys that include question routing
- In-depth analysis, including text analytics, sentiment analysis, smart labelling, etc.
- Automated, advanced data visualisation with in-chart filtering and customisable dashboards
- Seamless data exploration
- Advanced action management
- Self-hosted surveys: No need for Javascript to set up your surveys
- Native SDK (Android and iOS): Fully native feedback on your app. No redirection is needed
- AI-powered, automated categorisation for open questions to help you read your qualitative data
- Integrates seamlessly with applications such as Slack, Google Analytics, Jira, Hubspot, Salesforce, etc.
Want to try it out for free? Sign up for a free trial here.
Or learn more about creating surveys with Mopinion here.
2. Netigate
Best for: Customer and employee experience survey programmes
Netigate is a European experience management platform that helps organisations collect and analyse customer and employee feedback. The platform supports structured survey programmes, including customer satisfaction, employee engagement and relationship surveys.
Netigate provides survey creation, automated distribution, dashboards, reporting and text analysis. It is particularly relevant for organisations that want to manage broader CX and EX programmes alongside digital feedback collected through Mopinion.
Standout features
- Customer and employee experience surveys
- Automated survey distribution
- Custom dashboards and reporting
- Text analytics and response analysis
- Support for recurring feedback programmes
Website: www.netigate.net
3. Feedier
Source: Feedier
Feedier is an accessible survey platform that lets teams get instant clarity on their users’ experiences and future needs. Create playful surveys that can be automated and sent out at key touchpoints. Feedier’s dashboard lets you group individual feedback into live journeys. Validate key decisions using easy-to-share visual reports that connect with your existing workflows. Integrate your surveys into your website or app by generating embedded code or share it with email/SMS campaigns to your audience.
Standout features
- Easy form-creation tool
- Brandable and customisable
- Adaptive text analytics
Website: www.feedier.com
4. HubSpot
Source: HubSpot
HubSpot’s survey tools make it easy to capture qualitative and quantitative feedback so you can understand your customers better. With HubSpot, you can create and deliver surveys via email and on your website. The tool will also help you choose the right format for your survey and track them so that you can improve your customer experience over time.
Use a Net Promoter Score (NPS) survey to measure customer loyalty over time, send Customer Effort Score (CES) surveys to understand how easy it is for customers to get the support they need, or distribute customer satisfaction (CSAT) surveys to understand how satisfied customers are after different points in the customer journey.
You can also keep track of all your customer feedback in one dashboard, which allows your team to monitor changes in customer satisfaction over time. One thing to keep in mind, however, is that Hubspot is a more limited option when it comes to segmentation of survey questions as well as branding and customisation.
Standout features
- Helps you format your surveys based on purpose (NPS, CES, CSAT)
- Library of pre-designed templates
- Feedback analytics for quantitative and qualitative data
Website: www.hubspot.com
5. SurveyMonkey
Source: SurveyMonkey
One of the more well-known online survey software and questionnaire tools, SurveyMonkey is used by businesses all over the world. It provides its users with a good selection ofdifferent types of survey questions (including multiple choice, open comments and Likert scales). This tool is especially good for longer or one-off surveys.
Standout features
- Free (limited) basic plan
- Easy-to-build surveys
- Offers a library of pre-made templates
Website: www.surveymonkey.com
6. Paperform
Source: Paperform
Paperform is an easy online form builder for small and growing businesses to create the forms and workflows that run their business. The tool allows users to build surveys and forms with advanced customisation, workflows and integrations, all without technical setup. Using a simple document-style editor, users can create branded surveys with logic, calculations, payments and automation. Paperform also offers AI-powered form creation, a large template library, and a free plan, making it easy for SMBs to get started and scale.
Standout features
- Integrates with 2,000+ apps (like Slack)
- AI-powered form creation and flexible, doc-style editor
- Lots of customisation options with conditional logic, calculations and workflows
- Free plan available
Website: www.paperform.co
7. Qualtrics
Source: Qualtrics
Qualtrics is an online survey software and questionnaire tool thatpushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates as well as features such as display logic, email triggers and logic branching. Its real-time web reports allow users to choose from over 30 different graph types and export results to CSV or SPSS.
Standout features
- A variety of question types
- Good customisation options
- User-friendly
Website: www.qualtrics.com
8. Alchemer
Source: Alchemer
Alchemer (formerly SurveyGizmo) is similar to SurveyMonkey in terms of inviting respondents and customisation possibilities. What sets this online survey software apart, however, is that it is more attractive in terms of the look and feel of the survey than SurveyMonkey. It also offers nearly 100 different question types that can all be customised to the user’s liking. Additionally, users can configure their own surveys quickly and easily.
Standout features
- Nearly 100 different question types
- Professional look and feel for the end user
- Flexible and customisable reporting
Website: www.alchemer.com
9. Jotform
Source: Jotform
Jotform is an online survey software offering a plethora of different forms and templates for websites and apps. All forms are conveniently edited in the form builder – no coding required – and are highly customisable.
Jotform also offers a free starter plan for up to five forms. This means that if you are looking to start a voice of the customer program, you might want to consider a paid subscription. Keep in mind that Jotfrom is a suitable software for creating surveys, but to analyse your data you either need to extract it or sign up for their analytics tool.
Standout features
- A vast bank of form templates to choose from
- Highly customisable forms
- A range of subscription selections
Website: www.jotform.com
10. QuestionPro
Source: QuestionPro
QuestionPro is a web-based survey application intended for small and medium-sized companies. This survey software enables companies to easily create online polls and surveys. They offer multiple survey templates and over 30 different question types. In terms of deployment, surveys can be sent out to respondents via email or to target visitors via integrated popups.
Standout features
- Over 30 different question types
- Multilingual surveys
- Real-time and custom dashboards
Website: www.questionpro.com
11. Google Forms
Source: Google Forms
Google Forms is a free online survey software and questionnaire tool that allows its users to quickly and easily put together surveys via a drag-and-drop interface. In terms of design, these surveys can be entirely customised. The tool provides you with real-time response info and charts. This data can also be connected with other Google products.
While Google Forms is easy to use, it is also a basic tool. Perfect for university projects and school registration forms, but lacking in some analytics features. This means that if you are looking to do major market research or start a customer satisfaction survey, it might not be the tool for you.
Standout features
- Completely free to use
- Very user-friendly
- Customisable
Website: www.google.com
12. Qualaroo by ProProfs
Source: Qualaroo
Qualaroo – owned by ProProfs – is an online survey software with which users can create easy and accessible surveys. These usually appear at the bottom of your screen in a widget. You can easily conduct polls amongst your visitors and ask short and simple questions. It also includes a question library that can be used to form the basis for your survey questions.
Standout features
- Built-in sentiment and text analytics
- Multi-language functionality
- Extensive template library
Website: www.qualaroo.com
13. Typeform
Source: Typeform
Typeform is an online survey software with a user-friendly interface that allows users to put surveys together themselves. As a respondent, the process of filling in a survey goes quite smoothly. The free version of Typeform includes free features such as unlimited questions and answers, data export options, custom-designed themes as well as readily-made templates and basic reporting features.
Standout features
- Customisable surveys
- Data export options
- Conversion tracking
Website: www.typeform.com
14. Survicate
Source: Survicate
Survicate allows users to trigger targeted surveys across various locations of their website. Users can also send out email questionnaires to different customers. In terms of creating these surveys, Survicate offers a library of predefined surveys from which users can choose. This survey tool also includes dashboarding capabilities, NPS analysis, and CSV and XLS exporting options.
Standout features
- Easy-to-build surveys
- Multilingual support
- Integration with Salesforce, Slack, Microsoft Teams etc.
Website: www.survicate.com
15. AskNicely
Source: AskNicely
AskNicely is an online survey software that collects feedback daily using one-off surveys. This software can be integrated with your own CRM so that you can set up regular samplings, or fast surveys, and respond directly from your CRM. This tool, however, focuses mainly on NPS.
Standout features
- Real-time responses
- Easily integrated with existing software
- Action automation based on responses
Website: www.asknicely.com
16. Retently
Source: Retently
Retently is a Net Promoter Score® survey software created for businesses of all sizes. This online survey software has a lot of great features such as audience segmentation, custom survey creation, and multi-channel survey collection. With Retently, users can also automate their campaigns by setting up their survey and programming when it should be sent to their target audience.
Standout features
- Automation and question routing
- Segmentation option
- Cross-channel feedback
Website: www.retently.com
17. Forsta
Source: Forsta
Confirmit, FocusVision and Dapresy have combined forces to create Forsta. This online survey software focuses on market research and human experience. Users can easily customise their surveys, export data and analyse results in tables and charts. You can also integrate all sorts of additional tools, collect data and prepare quick reports. It can also be used for Employee Engagement.
Standout features
- Video responses
- Device detection
- Supports multiple languages
Website: www.forsta.com
18. Shout
Source: Shout
Online survey maker, Shout (formerly KwikSurveys) is an easy-to-use survey tool that offers 30+ templates. The Shout dashboard is particularly easy to navigate and surveys can be created using a simple drag-and-drop editor. Results can be analysed within the software in real-time or exported into multiple file types. This survey tool also offers segmentation and comparison features whereby you can identify trends within your data.
Standout features
- Easy to use
- Customisable
- Easy data exportation
Website: www.shout.com
19. SurveySparrow
Source: SurveySparrow
SurveySparrow is a voice of the customer platform which also covers customer surveys. This online survey software allows you to either embed your forms on your website or send them out via email.
SurveySparrow has a selection of different features like NPS surveys and offline surveys, but also offers less traditional solutions like chatbots for website.
Standout features
- Allows you to capture customer feedback on different channels like email, Whatsapp and SMS
- Offers video surveys for a more interactive feeling
- Conversational forms for a chat like feeling
Website: www.survesparrow.com
20. Survey Planet
Source: Survey Planet
Survey Planet is a questionnaire tool that includes custom themes, pre-written questions (which can be combined with your own) and a responsive layout. In addition, users can make use of question branching and multiple languages. While creating a survey, you can simultaneously preview a live copy of your survey on the same page. Survey Planet offers both a free and paid plan.
Standout features
- Automatic dashboards
- Customisable
- User-friendly
Website: www.surveyplanet.com
21. Sogolytics
Source: Sogolytics
Sogolytics (previously SoGoSurvey) is an enterprise-grade survey software that is very easy to use. Users can choose from a wide variety of survey templates or ‘survey banks’ as they refer to them. You can also manipulate the type of questions you want to ask based on Net Promoter Score (NPS), demographics and text. Survey invites can be distributed and tracked via email or social media too.
Standout features
- Export data to Excel and CSV
- AI for question creation and editing
- Data segmentation and visualisation
Website: www.sogolytics.com
Selecting an online survey software/questionnaire tool fit for your business…
There is no single online survey tool that will suit every organisation. The best choice depends on the type of surveys you want to create, where they will be distributed and how your team plans to analyse and act on the results.
Free tools such as Google Forms may be sufficient for simple questionnaires. General-purpose platforms such as SurveyMonkey and Typeform are suitable for standalone surveys, while enterprise platforms such as Qualtrics, Forsta and Netigate support larger research and experience management programmes.
Organisations that want to collect targeted feedback across websites, mobile apps and email should consider a digital feedback platform such as Mopinion. It combines customisable surveys with targeting, dashboards, text analytics and action management, helping teams turn feedback into improvements across the digital customer journey.
Frequently Asked Questions
Online survey software is a digital tool used to create questionnaires, distribute surveys, collect responses and analyse feedback. Businesses use it for customer satisfaction research, product feedback, market research, employee engagement and digital experience measurement.
The best online survey software depends on your research goals, audience, distribution channels, reporting requirements and budget. Mopinion is suitable for targeted digital feedback, while platforms such as Netigate and Qualtrics support broader customer, employee and research programmes.
Yes, many online survey platforms offer free plans. Free survey tools are useful for simple questionnaires, student research, registrations and one-off surveys, but they often limit responses, questions, integrations, exports, custom branding or advanced reporting.
Online survey software should include customisable survey forms, multiple question types, survey logic, data exports and clear reporting. More advanced platforms may also offer behavioural targeting, automated distribution, integrations, text analytics, sentiment analysis and custom dashboards.
Free survey software is generally suitable for basic or occasional questionnaires. Paid survey software typically provides more responses, advanced survey logic, custom branding, targeting options, integrations, data exports, automated distribution and more detailed analytics.
Choose an online survey tool by defining what you want to learn, who you want to survey and where the questionnaire will be distributed. You should also consider survey complexity, response volume, customisation, integrations, reporting, data analysis and how your team will act on the results.
Doing research for your Martech stack?
Be sure to check out some of our other marketing technology tool roundups, such as the best customer feedback tools, customer journey mapping tools, usability testing tools and more.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
