If we look back through history, many of the greatest technological innovations have necessitated change – especially among businesses. Take the internet, for example. The World Wide Web went live a little over twenty-five years ago and took the business world by storm. Andy Grove, the chairman of Intel even said, ‘In five years time, all companies will be Internet companies, or they won’t be companies at all’.
Nowadays, almost all businesses have some sort of online presence and this ‘do or die’ mentality is now making its way into the world of mobile devices. Customer expectations are steadily changing in terms of mobile app performance – especially as the usage of mobile devices continues to rise and expand. Therefore, and for the sake of your customers, now is a critical time to start heavily investing in the usability of your app. This article will take a look at some of the best mobile in-app feedback tools that will help you achieve an optimal mobile user experience.
Post updated: April 2021
Keep in mind, when we refer to ‘mobile’, we are referring a few different things:
- Mobile websites: These are mobile responsive websites or websites optimised for mobile usage.
- Native apps: These are native apps that are built using the programming language of iOS, Android, or Windows phone).
- Native apps that use a webview: These are essentially mobile apps that load a website into the “shell” of a mobile app.
Free White Paper: Optimising the Mobile Experience with In-App Feedback
A guide to in-app feedback for mobile product owners
and mobile marketers.
Why collect mobile-in app feedback?
There are a lot of factors to consider when creating a mobile app, including design, speed and responsiveness and quality of content. These factors are especially critical when transitioning from a website to a mobile app as there are lots of opportunities for bugs and technical errors to sprout up once your app is live. Often your customers will be the first to experience these issues so by placing feedback forms throughout your mobile app, you’ll be able to capture valuable insights into the usability of the app and quickly resolve any issues that come about. Read more about how to collect feedback in mobile apps here.
Now let’s dive into the top 11 best mobile in-app feedback tools you can choose from.
Mopinion is an all-in-one user feedback software that specialises in in-app feedback. Users can capture feedback from your app users via our SDK’s, API or webview. It also includes a visual feedback feature that enables visitors to submit in-app screenshots alongside their feedback and metadata (i.e. user info, app version and more). All feedback captured via both web and mobile can then be visualised in your (customisable) dashboard in real-time. Mopinion is easily integrated with iOS, Android and Windows.
Pricing: Pricing ranges for €199/month (growth package), €499/month (turbo) and Enterprise (available upon request).
Interested? Start your free trial or request a demo
Apptentive is a well-known mobile in-app feedback tool that is built around helping tech startups connect with their mobile audience. Users can employ in-app surveys, targeting users who completed some sort of action (e.g. spent a certain amount, viewed over 15 pieces of content, customer who has already made several purchases, etc). This tool collects both qualitative and quantitative data, which once collected, can be viewed in the Apptentive dashboard.
Pricing: on request
Doorbell enables developers to collect and analyse elaborate, mobile in-app feedback from users. It provides users with instant notifications when they’ve received feedback by email or via the chat system. Visitors can also submit screenshots or attachments along with their feedback. All feedback you receive is automatically tagged using sentiment analysis, which classifies it as either positive or negative. This tool can be integrated with various project management software such as Pivotal Tracker, Asana, Trello, Sprint.ly and more.
Pricing: Business – $49/mo, Startup – $29/mo, Bootstrap- $9/mo.
Helpshift is a customer support software (for various channels) that also offers mobile in-app feedback to help mobile app developers collect feedback from users. Geared mainly towards enhancing your user experience, this tool offers a number of nice features including in-app chat, smart segmentation, a collaborative dashboard (web-based), and an in-app inbox. Helpshift supports iOS and Android Apps.
Price: Pro: $225/mo, Growth: $450/mo, Enterprise: $950/mo, and Custom.
Measuring in-app performance? Try these Mobile App Survey Questions
Find out how to measure in-app performance and which mobile app survey questions you can use.
Instabug is a mobile in-app feedback tool as well as bug detection tool that offers three main products: bug reporting, crash reporting and in-app chat. This tool facilitates a really smooth communication process between the user and the organisation as all communications are very direct. Some nice features Instabug offers include screenshot annotations, voice notes, screen recording, user profiles, network logging and third party integrations such as Slack, JIRA and Trello.
Pricing: Free package, Bronze: $41/mo, Silver: $124/mo, Gold: $291/mo, and Enterprise (on request)
Apptimize is a mobile-centric A/B testing and optimisation platform that supports and works across multiple digital channels such as websites, mobile websites, mobile apps, and even over-the-top and in-store. Unlike many other platforms, it offers cross-platform A/B testing capabilities that let you test a change on any platform and track the results and impacts across all channels. Another impressive feature about Apptimize is that it enables you to target a personalised UX or a feature to a particular segment of users, which is particularly useful for ecommerce sites. However, with such rich features and supports for all channels, you can expect its pricing to reflect that.
Pricing: Quotation needs to be requested on the website
HelpStack is an open source, customer support tool that also offers mobile in-app feedback, support ticketing and chat capabilities. Customers can easily report issues while in the app, which produce tickets so that they can be resolved. Users can engage in real-time conversations with these customers (also while they’re still in the app). To clarify issues customers are experiencing, they have the option to submit screenshots along with their feedback. Additionally, device and app information is automatically embedded in every user message. Do you work with Desk or Zendesk? Helpstack is compatible with both of these.
UserVoice is an all-in-one Project management and Customer Support tool that enables its users to listen and obtain feedback from its customers. Aside from submitting feedback via portal, widget or a contributor sidebar, visitors can also submit feedback on mobile. The tool offers a feedback forum where visitors can voice feedback, poll on new features and update visitors on development. With iOS and Android SDKs (software development kit), UserVoice guarantees your users will get the best experience.
Pricing: on request
9. Survey Monkey
SurveyMonkey is a well-known cloud-based SaaS company that focuses on online surveys. Having just released a new SDK (software development kit) for mobile integration, surveys can now be sent out on mobile apps. These surveys can be used to conduct market research, gauge customer satisfaction and can even be sent out in brief online polls. With this mobile in-app feedback tool, users have access to unlimited surveys, real-time results and actionable data.
Pricing: Basic – Free, Standard – €420/Year, Advantage – €456/Year, Premier- €1.188/Year
Survicate offers a nice mobile in-app feedback feature that lets users gather feedback in their app while their visitors are on it. You can choose from single & multiple choice, text answer, smileys or NPS questions and set them up using skip logic for follow-ups and to engage with calls to action. Results are immediately sent to your reporting module or get updates to your inbox or instant notifications to your mobile.
Pricing: Essential Plan (free), Professional Plan (starts at $169) and Ultimate Plan (starts at $449).
Pollfish is a survey platform that collects mobile in-app feedback on a global scale. The tool offers a wide variety of survey templates that can be sent to anyone at any time. Examples of templates include ‘brand loyalty’, ‘target market analysis’, ‘market research – product feedback’ and more. Once you’ve received feedback, you can sort, filter and analyse the data in real-time from your dashboard.
Pricing: This varies depending on the number of completed surveys, age range, and number of questions. Starts from $1.
Start optimising your mobile apps with in-app feedback
As numbers continue to soar in terms of customers seeking information online, shopping online and converting on mobile apps, it is becoming increasingly vital for companies to start collecting feedback on their mobile apps and websites.
It can be challenging to get this feedback from your mobile users, but with the right tool in place it is very much possible. Know of any other mobile in-app feedback tools? Feel free to add them in the comments below!
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.