Measuring in-app performance? Try these Mobile App Survey Questions


The mobile app development process can be a demanding task, as it requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple. So get started and try using these mobile app survey questions.


Learn more about measuring in-app performance and which mobile app survey questions to use below.

What are mobile app surveys?

Mobile app surveys are useful for understanding how customers experience your app as a whole as well as its individual features. In fact, there are three different ways to collect mobile app feedback: webviews, SDKs and APIs.

Mopinion: Measuring in-app performance? Try these Mobile App Survey Questions - Mobile Survey

Measuring in-app performance

There are a lot of factors to consider when creating a mobile app, such as design, speed & responsiveness and quality of content. These are especially important when transitioning from a website to a mobile app as there are lots of opportunities for bugs and technical errors to sprout up once your app is live.

Often your customers will be the first to experience these issues so by placing feedback surveys throughout your mobile app, you’ll be able to capture valuable insights into the usability of the app and quickly resolve any issues that arise.

Mobile App Survey Questions

In the Mopinion Survey Marketplace, we have several examples of mobile app survey questions:

1. Mobile Customer Satisfaction (CSAT) Survey Question Example

Mobile Customer Satisfaction is a popular metric among businesses for measuring brand loyalty in-app. Collecting this feedback helps you measure how your brand (or services) meet the expectations of your customers. It’s also quite versatile in that you can use it to understand how customers value different aspects of your business.

Mobile CSAT surveys are ideal for collecting insights into overall satisfaction of your customers with your mobile app.

Check out the Template here

Mopinion: Simple and Easy-To-Use Mobile App Survey Templates - Mobile CSAT

2. Mobile Net Promoter Score (NPS) Survey Question Example

Net Promoter Score is another well-known loyalty metric applied by many businesses. It serves as a great benchmark for indicating the success of your customers. It does so by measuring how likely your customers are to recommend your business to others.

Check out the Template here

Mopinion: Simple and Easy-To-Use Mobile App Survey Templates - Mobile NPS

3. Mobile Goal Completion Rate (GCR) Survey Question Example

Mobile Goal Completion Rate (or GCR) is a feedback metric that measures the number of visitors who have completed, partially completed or failed to complete a specific goal within the mobile app.

In fact, it is a great metric for those trying to improve sales funnels or important processes (e.g. onboarding) because it quickly shows where customers or visitors are and are not successful.

Check out the Template here

Mopinion: Simple and Easy-To-Use Mobile App Survey Templates - Mobile GCR

4. Mobile Customer Effort Score (CES) Survey Question Example

A mobile Customer Effort Score (CES) survey is ideal for measuring customer success in-app. CES measures how much effort it took your customer to achieve his/her goal. This is important to know because high effort typically results in lower customer loyalty. For example, your poor mobile CX or usability can push your customer to expend more effort achieving their goal than expected, they’re much more likely to leave your mobile app.

Check out the Template here

Mopinion: Simple and Easy-To-Use Mobile App Survey Templates - Mobile CES

5. Mobile Star Rating Survey Example

Mobile star rating surveys are great for capturing responses quickly from customers all across your website or mobile app and gauging their loyalty to your product or service. In fact, because they are so quick and easy to fill in, response rates are much higher with these surveys.

Check out the Template here

Mopinion: Simple and Easy-To-Use Mobile App Survey Templates - Mobile Star Rating


More on the Survey Marketplace

Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of survey examples covers eight categories of surveys.

Found a survey that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).

Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.


Want to learn more?

Visit the Survey Marketplace