Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
In this article, we will outline our top 15 favorite mobile app analytics tools, along with pricing for each. Check it out…
What are mobile app analytics tools?
Mobile app analytics are a developer’s best friend. Tools that analyse the performance of your mobile app help you gain a good understanding of how your users are behaving and how the app can be optimised to reach your goals.
Finding a suitable mobile app analytics tool, however can be a challenging and sometimes daunting task. Here are 15 mobile analytics tools to help you decide which one is best for your business.
Note: the tools listed below are in no particular order.
Localytics is a cloud-based analytics and marketing platform. This mobile analytics tool targets every customer from media, retail, travel, business and lifestyle. The retention feature is particularly interesting for users. This feature generates an analysis that pinpoints reasons for business problems, such as drop-offs, low conversion rates and reduced client retention. The platform also provides personalised (in-app) messaging, customized notifications and recommendations.
Pricing: Priced according to data volume
2. Google Analytics
Google Analytics is a free tool that works great for in-app analytics. It also has a premium version designed specifically for enterprises and provides information that is more detailed. It is available in iOS, Android and many other platforms. It doesn’t matter the size of your market, how many mobile apps downloads and traffic you generate, this free tool can help you track performance seamlessly.
3. Apple Analytics
Apple App Analytics is a free mobile analytics tool for…you guessed it: iOS. Apple Analytics tracks app store impressions, user engagement, as well as provides user segmentation tools. Their sales and trends section gives you insight into which of your apps or in-app subscriptions are the most popular. Using this data, you can make the necessary adjustments in your app to attract your new users as well as retain existing ones.
Firebase is a mobile platform (backed by Google) that is used for developing apps that will help grow your user base on iOS and Android. From analytics, databases, messaging and crash reporting, you can analyse everything in one central location. Firebase is also integrated with other Google products such as Google Ads and AdMob.
Pricing: Free (Spark plan) / $25 (Flame Plan) per month / Custom (Blaze Plan)
Mixpanel is one of the more popular mobile analytics tools among mobile professionals – especially when it comes to crunching a range of data points and understanding the overall user journey on multiple channels. It is codeless, meaning there is no code required to track app metrics. Mixpanel has two different plans called engagement plan and people plan. Both plans have free, monthly, annual and enterprise choices for customers according to the count of data points.
Pricing: Free (Starter with limited access)/ $779 (Growth) per year/ Custom (Enterprise)
AppDynamics (now part of Cisco) has a product called Application Performance Management that can perform application mapping, dynamic baselining and code-level diagnostics. Some of the most popular features include: auditing, cloud migration and monitoring, activity tracking, DevOps adoption and more. Keep in mind with this tool, however, that there is going to a bit more training involved in the onboarding process.
Pricing: Upon request
Flurry Analytics is a free mobile analytics software package for iOS, Android, and Windows. This easy-to-use platform allows you to track new users, active users, sessions and more. You can also measure and analyse activity across your entire app portfolio (including crash and user acquisition analytics). Not to mention, it’s very easy to install, requiring just three lines of code.
UXCam is a mobile app testing and analytics tool designed for app developers. With this tool, users can view recordings of user sessions, which can help them identify the causes behind an app crash or bugs thats are affecting the user experience. This software can also help out with the user onboarding process via the User Analysis tool.
Pricing: Free plan for 1 app with 2500 monthly sessions / Premium plan (up to 1 million monthly sessions) / Enterprise (custom monthly sessions)
Adjust is a mobile marketing solution used for understanding and analysing customers in-app. It works in platforms such as Cordova, Android, iOS and Windows. With this platform, users can also segment customers based on criteria and goals they set, as well as perform A/B Testing and Cross-Promotional marketing. You can also – of course – track all events that take place in-app and sync that data with a BI platform or dashboard.
Pricing: basic plan starting from $129 / custom and business plans with more cost and more features
Smartlook is a mobile analytics tool that offers recordings to identify the customers, funnels to discover why visitors don’t take the next step and a customizable dashboard to easily analyse the data. You can easily integrate this tool on several well known platforms like Slack or iOS.
Pricing: Free / $48 (Starter) / $96 (Power)
AppsFlyer is a marketing analytics and mobile attribution platform catered to mobile app marketers. It includes features such as user acquisition attribution, people-based attribution deep linking, smart banners and of course, performance metrics. It works with various platforms such as iOS, Android, Windows, Unity, Amazon and TvOS.
Pricing: 30-day free trial, custom plan upon request
Count.ly is an open source analytics solution that is primarily designed for Mobile Analytics, Mobile Marketing and Mobile Performance Management. It is an enterprise-grade solution that comes with a customisable SLA and premium plugins. Users can configure the dashboard, collecting and displaying only the data type you want – all in real-time. You can use the free version for up to 10,000 sessions per month.
Pricing: Free / Custom (tailored plan)
Buildfire itself is actually an app building software, however it has a great feature called Buildfire Recon that provides powerful app analytics for users. Recon tracks downloads, measures plugin usage, tracks how many users register, measures number of returning customers and more. The software also offers user segmentation that segments users by permissions, activity and behaviour.
Pricing: $53 (Basic) / $134 (Professional) / $474 (Enterprise)
Leanplum is primarily a mobile engagement and content management platform but it also offers mobile analytics and A/B testing so that marketers and developers can optimise the mobile app user experience. With this solution, users can get insights into funnel metrics, user drop-offs and churn, using personalised dashboards, automated insights, real-time analytics and an interesting one, uninstall tracking.
Pricing: Customized enterprise plans
15. App Annie
App Annie is a mobile analytics and market data platform. With this platform, users can track competitors and identify best performing app marketing activities. App Annie is capable of measuring over 50 different metrics to improve mobile strategy including revenue, competitor app downloads, user demographics, usage and more.
Pricing: Free (limited features) / Custom plan upon request
Which mobile app analytics tool will you choose?
Choosing the right mobile app analytics platform is a nuanced process, but once you have done your research and have the right tool in place, you’ll be amazed at the insights you receive. Utilising any of these mobile analytics tools will provide you with a more holistic view of what’s happening in your app and allow you to visualise results on a comprehensive level, taking your mobile app to a place of supreme development.
If you’re looking for a tool that combines these app analytics capabilities together with more in-depth customer feedback analytics, it might also be worth your while to consider Mopinion.
Mopinion is a customer feedback analytics tool collects feedback on web, mobile and in email campaigns and offers in-depth analysis opportunities for its users. With real-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of data.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.