If you’re reading this, odds are you’re probably already collecting user feedback on your website(s) and mobile app(s). You understand the value this feedback provides and you want to take it one step further and implement it into your email campaigns. The question is, how? Crafting effective email feedback surveys isn’t always as straightforward as […]
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It’s 2023, and you’re probably wondering if your email marketing efforts are still paying off. Interestingly enough, while there are many new opportunities (and channels!) surfacing that enable digital marketers to reach out to their customers (such as video marketing and webinars), email marketing still remains one of the most effective. In fact, according to […]
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Not only does email marketing have a massive reach, but it helps email marketers deliver messages to their audience, drive conversions and bonus: it’s a completely open platform. In other words, it can be used by anyone who wishes to start up an email campaign. Much like other marketing channels however, email campaigns do offer […]
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One of the most common challenges among email marketers is improving their open rates. To put it into perspective, your email open rate should be between 15-25% (depending on your industry of course). But the reality is, many businesses simply aren’t achieving these numbers within their email marketing campaigns. So how can they improve? Sure, […]
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Just when we thought email marketing was falling off the grid a little, it has started making its grand comeback. Within the last year alone, many organisations have swiftly shifted to digitising their strategies and thus put their focus on leveraging and/or optimising their digital channels. As a result, this shift put email marketing tactics […]
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A powerful retail email marketing strategy is capable of pushing your company to the forefront of your community. Now imagine one that is backed by email feedback… With this type of user feedback you can obtain meaningful insights into your email campaigns, equipping you with the knowledge to better cater to your readers and provide […]
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If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated. Despite the growing presence of social media platforms, consumers continue to rely on email — and therein lies the power of your email marketing […]
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Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the […]
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