Not only does email marketing have a massive reach, but it helps email marketers deliver messages to their audience, drive conversions and bonus: it’s a completely open platform. In other words, it can be used by anyone who wishes to start up an email campaign. Much like other marketing channels however, email campaigns do offer up their fair share of challenges…
Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers.
So the question is…How can we go from a lack of understanding to a fully-optimised, customer-centric email marketing approach? The answer is email feedback.
In this White Paper…
In this paper, Mopinion outlines why email feedback is important as well as three different ways in which email marketers can collect email feedback. This paper also looks at how to generate context with your incoming email feedback as well as analyse and take action on the feedback you’ve collected.
Get your copy today!