Deeper customer behaviour insights
See the full customer journey on your website
Pinpoint when and where website issues occur
Included in all Mopinion for Websites packages
Your website through your customers’ eyes
“I’ve been looking everywhere for this product and got completely lost on your site.”
Feedback like this is invaluable: it shows you where your digital experience falls apart. But… without context, it’s almost impossible to fix without using several different analysis and tracking tools.
Enter: Feedback Trails. This solution shows you exactly what led up to a visitor leaving feedback on your website: pages visited, clicks made and any custom events you’ve chosen to track. And it’s all done on one platform.
Resolve issues faster and more efficiently with the right context.
Every insight, one platform
Setting up a complete feedback strategy, from start to finish, should be easy. That’s why you never have to leave the Mopinion platform to dig deeper into your data with Feedback Trails. Just head to your feedback inbox and click the comment you’d like to explore further. Check out our step-by-step guide for more information.
