5 Examples of Website User Experience (UX) Questionnaires


According to usability.gov, website user experience (UX) focuses on having a deep understanding of your users, what they need, what they value, their abilities and also their limitations’. Putting consistent effort into your website UX, you can both keep your users happy and improve online conversions. Want to be sure your user experience is up to par with customer expectations? Now you can with our library of examples of website user experience questionnaires from the Mopinion Survey Marketplace!


Check out some great examples of website UX questionnaires below.


What is a website user experience questionnaire? And why measure it?

A website user experience questionnaire measures the overall experience as well as look-and-feel of our website. These types of questionnaires supply you with the data you need to provide a seamless and smooth user experience.

Mopinion: 5 Examples of Website User Experience (UX) Questionnaires - UX

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is often a major cause of frustration among website visitors and can even cost you customers (should your UX not meet their expectations). By measuring website UX you will be continuously informed of any gaps or hindrances on your website that prevent your users from reaching their goals.


Examples of Website UX Questionnaires

In the Mopinion Survey Marketplace, we have several templates and examples of website UX questionnaires:

1. Goal Completion Rate (GCR) Questionnaire

With a GCR questionnaire, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website. In other words, you’ll be able to find gaps in your UX that are preventing customers from reaching their goals.

GCR slide-in questionnaires, in particular, are great for collecting quick and meaningful feedback from visitors who are struggling to achieve their goals due to a user experience issue. They are also slightly less intrusive to visitors as they are less prominent on the page.

Check out the Template here

2. Customer Effort Score (CES) Questionnaire

Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of questionnaire is typically used mainly to gauge the aggregate, digital user experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.

Poor UX and usability will often push your customers to expend more effort towards achieving their online goals. The moment you start employing CES questionnaires, you give your customers the opportunity to share what is standing in their path.

Check out the Template here

3. Smiley Questionnaire

Ever thought of using smiley questionnaires on your homepage to gauge the user experience on your website? Smileys (one of the more classic feedback metrics) are great for capturing responses quickly from customers all across your website and getting user opinions regarding the overall user experience. In fact, because they are so quick and easy to fill in, response rates are much higher with these types of questionnaires.

Check out the Template here

4. Visual Feedback Questionnaire

No more ambiguous feedback! Visual feedback questionnaires are used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.

These types of questionnaires enable website visitors to pinpoint specific page elements (including forms, images, buttons or paragraphs) and provide feedback on those page elements.

Check out the Template here

5. Suggestion Box Questionnaire

Don’t worry! Customers almost always have suggestions on how you can improve your website. With a suggestion box questionnaire, you can give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.

Why pass up the opportunity to accept free suggestions? Suggestion box questionnaires are a great and easy way to collect general feedback from your website visitors. After all, they are the ones experiencing your website first-hand and more importantly, the ones capable of giving you a new perspective.

Check out the Template here


More on the Survey Marketplace

Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of questionnaire examples covers eight categories of questionnaires.

Found a questionnaire that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).

Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.


Want to learn more?

Visit the Survey Marketplace