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5 Templates for Website User Experience (UX) Surveys

Nowadays, first impressions are everything as website visitors become more and more accustomed to a high level of user experience. Website user experience is a measure of the overall experience as well as look-and-feel of your website. Want to be sure your user experience is to par with customer expectations? Now you can with our easy-to-use website user experience survey templates from the Mopinion Survey Marketplace!

Post updated in May 2021

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Learn more about website UX survey templates below.

What is a website user experience survey?

A website user experience survey measures the overall experience as well as look-and-feel of our website. These types of surveys supply you with the data you need to provide a seamless and smooth user experience.

Why is it important to measure website UX?

Often overlooked as a point of improvement, user experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is a major cause of frustration among website visitors and can even cost you customers if it’s not up to their expectations. By measuring website UX you will stay better informed of any gaps or hindrances on your website that prevent your users from reaching their goals.

Free White Paper: The importance of A good Feedback Strategy

Learn about asking the right questions in an online feedback form to get the most out of it.

Website UX Survey Templates

In the Mopinion Survey Marketplace, we have several website UX survey templates:

1. Goal Completion Rate (GCR) Survey Template

Find gaps in your UX that are preventing customers from reaching their goals. With a GCR survey template, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.

GCR slide-in surveys, in particular, are great for collecting quick and meaningful feedback from visitors who are struggling to achieve their goals due to a user experience issue. They are also slightly less intrusive to visitors as they are less prominent on the page.

Check out the Template here

2. Customer Effort Score (CES) Survey Template

Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.

Poor UX and usability forces your customers to expend more effort achieving their online goals. The moment you start employing CES surveys, you give your customers the opportunity to share what is standing in their path.

Check out the Template here

3. Smiley Survey Template

Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website. Smileys are great for capturing responses quickly from customers all across your website and getting user opinions regarding the overall user experience. In fact, because they are so quick and easy to fill in, response rates are much higher with these surveys.

Check out the Template here

4. Visual Feedback Survey Template

All ambiguity goes out the door with visual feedback! This type of feedback survey is used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.

Visual feedback enables website visitors to pinpoint specific page elements (including forms, images, buttons or paragraphs) and provide feedback on those page elements.

Check out the Template here

5. Suggestion Box Survey Template

Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.

The commonly used phrase, ‘all suggestions are welcome’ is very fitting when it comes to feedback. Why pass up the opportunity to accept free suggestions? Suggestion box surveys are a great and easy way to collect feedback from your website visitors. After all, they are the ones experiencing your website first-hand and more importantly, the ones capable of giving you a new perspective.

Check out the Template here

More on the Survey Marketplace

Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of survey templates covers eight categories of surveys.

Found a survey that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).

Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.

Want to learn more?

Visit the Survey Marketplace

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