Our thoughts on Digital Customer Experience

Hey retailer, why don’t you have a mobile app?

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Shopping habits today are wildly different from those of a few years ago. And the recent lockdowns have – of course – also contributed to this change. As a result, the digital transformation has accelerated and therefore, the number of mobile purchases within the retail industry has also skyrocketed. Mobile apps are ideal for displaying […]

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Leroy Merlin boosts conversion rates with Mopinion feedback

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Leroy Merlin is the leading brand in the home improvement and DIY market in France. Though the brand has many physical stores, Leroy Merlin does not limit itself to traditional in-store sales but instead, it has also adopted an e-commerce approach which has been made possible thanks to its fast-growing website. The website guarantees a […]

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Biggest ecommerce Challenges during the Check-Out Phase

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Shopping cart abandonment is an all too familiar challenge for many marketers in the ecommerce sector. Typically, abandonment rates are measured using tools such as Google Analytics or Adobe Analytics, giving you a numeric indication of when and where potential customers leave your shopping cart.   However, the only way to identify the real reason […]

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How UNN uses Mopinion feedback to gain insights

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UNN – the United News Network GmbH, is a press service provider from Karlsruhe (Germany) and consists of a team of creative people who stand for first-class service and strive for constant further development. UNN is known for its PR solutions PresseBox and lifePR. With years of experience, UNN forms the link between companies and […]

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Create the Ideal Online Marketplace with User Feedback

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Online marketplaces are becoming increasingly popular as more and more online shoppers find their way through these handy e-commerce platforms. In fact it’s hard to remember what online shopping was like before these online sales giants entered the market. But when it comes to digital marketing, the challenges for keeping online marketplaces competitive are quite […]

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5 Ecommerce Challenges to Overcome in the Research Phase

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Curious how your ecommerce business can leverage online feedback to maintain an attractive and high-performance website throughout the entire customer journey? From collecting feedback at various touchpoints to performing feedback analysis, there are plenty of ways to optimise your website so that it is perfectly ready for today’s well-informed customers. It’s time to eliminate all […]

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Luxury Escapes leverages customer feedback to define its digital strategy

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Luxury Escapes is an Australian organisation specialised in luxury travel. More specifically, it is well-known for its hand-picked deals and flexible bookings. Their holiday offerings vary anywhere from day trips to small group tours and all-inclusive holidays – all of which can be booked on their website. So what role does feedback play in their […]

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