Our thoughts on Digital Customer Experience

How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Top 10 Competitors and Alternatives to Usabilla

Mopinion:Top 10 Competitors and Alternatives to Usabilla - Voice of Customer

You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That […]

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13 Free User Feedback Tools for Digital Marketers on a Budget

Mopinion: 13 Free User Feedback Solutions for Digital Marketers on a Budget - Cover Image

User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is […]

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What can product managers gain from collecting online feedback?

Mopinion: What Product Managers can gain from Collecting Online Feedback - Cover Image

The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service […]

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Customer Success Story: How HEMA uses customer feedback to measure performance

Mopinion: Customer Success Story: How HEMA uses customer feedback to measure performance - HEMA storefront

The largest franchise operator in the Netherlands, HEMA is a well-known retail chain which aims to ‘make daily life easier and more fun’. The HEMA brand is special in that it brings together several characteristics including: optimistic, clear, accessible, typical Dutch, reliable and unique – all of which are fused into its online channels (website […]

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Top 10 Alternatives and Competitors of Hotjar

Mopinion: Top 10 Alternatives and Competitors of Hotjar - Cover

If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user […]

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Mopinion continues to expand and strengthen its presence in France

Mopinion: Mopinion expands its reach to France to cultivate online feedback market - Cover

Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods […]

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How to Create Free Online Surveys: Tips & Tools

Mopinion: How to Create Free Online Surveys - Define your objective - Create a survey

Choosing to survey people is quite simple. But creating one? That’s another story. Believe it or not, there is a true science to creating online surveys. And I know what you’re thinking…The surveys you’ve taken in the past may have seemed simple at first glance and well, quite frankly they should be. But in reality […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Top 10 Alternatives and Competitors of Qualtrics

Mopinion: Best 10 Alternatives and Competitors of Qualtrics - Competitors to Qualtrics

Online customer survey tools are a great way of engaging with your customers and discovering insights into various areas of online performance. For example, you can use survey tools to trace product feedback, carry out market research, measure customer service, the performance of your newsletters and much more. But which online customer survey tool is […]

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