Our thoughts on Digital Customer Experience


September Product Update: introducing form logic for in-app feedback forms

Mopinion: September Product Update - Cover Image

Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release […]

Read more


Top 15 Best CRM Software for Small Businesses

Mopinion: Top 15 Best CRM Software for Small Businesses - Cover Image

More exposure, increased in sales, a bigger customer base and more employees… I think we can all agree that growth is the one thing all small businesses (or SMBs) strive for. However, with this growth also comes the need for better organisation skills and more streamlined processes within your business. This is where a CRM […]

Read more


Top 10 Competitors & Alternatives to Feedbackify

Mopinion: Top 10 Competitors & Alternatives to Feedbackify - Cover image

Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in […]

Read more

Best Online Feedback Form Templates for Customer Effort Score (CES)

Mopinion: Best Feedback Form Templates for Customer Effort Score (CES) - Cover Image

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

Read more

What if you only needed one script for all your feedback buttons?

Mopinion: What if you only needed one script for all your feedback buttons? - Javascript

Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best […]

Read more

Top 15 Business Intelligence Tools: An Overview

Mopinion: Top 15 Business Intelligence Tools - Cover

Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you […]

Read more

July Product Update: introducing our new webhook

Mopinion: July Product Update: introducing our new webhook - Cover Image

Despite all of this hot July weather, we’ve got a cool new batch of updates we’d like to share this month, including our new webhook system (giving you the freedom to relay feedback data to several other applications), a brand new deployment script (without jQuery), a new feature that lets users add feedback form data […]

Read more