Looking for a way to understand your customers better and create a better user experience? User experience surveys (or UX surveys) could be the answer to all of your prayers! After all, according to Forbes, a well-designed user interface could raise your website’s conversion rate by up to 200%. With the data gathered from these […]
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The financial services industry has its digital CX priorities in order (for the most part), according to Mopinion’s recently published Digital Customer Experience Benchmark report. In fact, lined up closely with the ecommerce and travel industries in terms of its survey results, the only industry that performs higher is software and technology. What’s particularly interesting […]
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Nothing makes a product team’s day quite like seeing our users enjoy the latest features we’ve poured our hearts into. It’s like a sweet melody to our ears, and we’re over the moon when we know we’ve hit the right notes. That being said, we can’t take all the credit. We’ve got a not-so-secret secret […]
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At Mopinion, we understand the importance of making data accessible to everyone who needs it. That’s why we were beyond excited to announce the introduction of unlimited dashboards. This allows multiple users and teams within an organisation to create as many dashboards as they need to support their data analysis and decision-making. To ensure that […]
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CRO specialists and Growth Marketers put heavy emphasis on experimentation and A/B testing. A/B testing, or split testing, is a way to test two versions of content and compare their performance. The goal of an A/B test is often to see which version leads to more conversions and a higher CTR. Qualitative data often doesn’t […]
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Making complex data simple, Mopinion allows you to break down vast amounts of feedback data. This helps you gain actionable insights to help boost your strategies. Following the recent release of access groups, our advanced user management system, unlimited dashboards allows you and your team to create multiple dashboards in a single report. Giving you […]
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According to Mopinion’s recently published Digital Customer Experience Benchmark report, the ecommerce industry is performing quite well in terms of overall Digital CX management efforts. Coming in second, only to the software industry. In fact, the ecommerce industry has measured itself as particularly strong in measuring digital CX with nearly 67% stating that they always […]
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Many retailers have embraced ecommerce and sell their products both online and offline. And they want to offer an excellent customer experience in their webshop to match the experience in the physical store. One way to do so is by asking customers for feedback, to learn more about their expectations and needs. Retailers have started […]
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The ecommerce industry is finally stable (for now). But unfortunately for existing ecommerce players, this market stability will open the way for more competition. And in addition to offering competitive products and pricing, these organisations will also have to compete more on experience. That means in order to even qualify as a contender, ecommerce organisations […]
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How does your organisation measure up in terms of digital customer experience management? The Digital Customer Experience Benchmark 2023 tells all. This report reveals some interesting insights into how organisations across the globe are keeping pace with digital customer experience management. In order to succeed in a more complex digitising world, you need to offer […]
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