It’s 2022, and you’re probably wondering if your email marketing efforts are still paying off. Interestingly enough, while there are many new opportunities (and channels!) surfacing that enable digital marketers to reach out to their customers (such as video marketing and webinars), email marketing still remains one of the most effective. In fact, according to […]
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Managing customer feedback is a challenge many organisations face on a daily basis – especially when dealing with a large amount of feedback, coming from multiple sources and various digital channels. In fact, this process can be downright overwhelming. That is, unless you practice good customer feedback management. By streamlining feedback data in a way […]
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When Mopinion was first developed, the customer experience industry was just starting to blossom. Since then, the CX market has well and truly boomed, changing as other industries grow with their customers. In fact, the customer experience management market is projected to grow to $14.5B by 2024. As the industry, (and the world) changes, so […]
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Over the last few years, user feedback has swept the market, climbing to the top of nearly every digital marketer’s agenda. However, as the adoption of feedback tools continues to rise, there seems to be a misconception circling among these organisations. “If I collect user feedback, the rest will fall into place”. Alas, this isn’t […]
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When it comes to feedback, context is king. Anyone who uses feedback to fuel their function knows that not every response received is equal. Unfortunately, not everyone takes the time to provide clear, decipherable feedback, so sometimes we have to do some detective work to identify what the real issue is. Thankfully, Mopinion provides a […]
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User experience and feedback. Like many other great combos, one truly cannot survive without the other. UX design is all about providing your users with the information they’re looking for, and doing so in the simplest and most intuitive way possible. Naturally, there are many ways to go about designing a user experience, though, arguably, […]
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Relatable. Personal. Fast. Human. There are a number of reasons why more and more organisations are incorporating conversational marketing into their greater marketing strategies. The term – first coined by marketing and sales company, Drift – has taken hold of the marketing world and is changing the way we communicate with our prospects and customers. […]
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Mopinion has been named a Top Performer in the Customer Feedback Management Software category for the Winter 2022 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as […]
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Tasked with the ultimate challenge of keeping your customers satisfied and engaged with your brand, you might find that things get a little daunting without the right solution in place. Quantitative analytics tools like Google Analytics can tell you a lot about what is happening on your digital channels, but not why. Thankfully, there’s user […]
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Sustainability has – partly due to the climate agreement – been an increasingly popular item on the agenda of many homeowners. In fact, in the Netherlands alone, there are millions of homes that will need to be made more sustainable in the coming years. Many homeowners, however, are either not yet familiar with all of […]
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