It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard. Meet Tessa. Tessa started at Mopinion just 7 months ago as our Office Manager. She’s […]
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Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. […]
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Experts have predicted that by 2020, Customer Experience is set to take higher priority among customers than product or price. While the majority of businesses have read and understand that it’s an important factor for success, not all of them have the actual means to monitor and improve their efforts. Want to make sure your […]
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I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there… Once they’ve reached their target audience via […]
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More and more organisations are adopting a digital strategy. And as a result, the demand for digital solutions, and in particular, user feedback software has increased dramatically. To meet this growth, Mopinion has hired four new recruits that will join the Development, Customer Success and Sales teams! Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion […]
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Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies […]
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The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry […]
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The Air France-KLM Group is a leading group in terms of international traffic on departure from Europe. This global giant has a fleet of 550 aircrafts, which operate up to 2,300 daily flights. In 2018, Air France-KLM carried 101.4 million passengers. Every day, customers contact Air France and KLM to find answers to their flight […]
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It’s time for our monthly Employee in the Spotlight again! Last month we interviewed our veteran colleague Anwar from the development team. In keeping with this theme, this month we’d like to introduce a colleague that probably isn’t necessarily accustomed to being in the limelight, given his position as a back-end (and behind-the-scenes) developer at […]
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According to usability.gov, website user experience (UX) focuses on having a deep understanding of your users, what they need, what they value, their abilities and also their limitations’. Putting consistent effort into your website UX, you can both keep your users happy and improve online conversions. Want to be sure your user experience is up […]
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