Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this […]
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Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are […]
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This past weekend Mopinion celebrated its annual SummerJam, this time at the Efteling, a fairytale theme park in Kaatsheuvel, the Netherlands! It was a great day complete with sunny skies, roller coasters, and lots of laughter. A special thanks to our partner the Efteling for the warm welcome. Here are some fun impressions we […]
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Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, […]
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Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are […]
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It’s time for our June Employee in the Spotlight! The Employee Spotlight series is Mopinion’s special way of giving you an inside look at the people behind our brand. Last time we highlighted a member of our Sales team, Fanny. This month we’re switching gears as we put our Financial Analyst in the spotlight, Thiara. […]
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It’s time for another product update and we’ve got plenty to share with you this month! Our team has been working hard, making valuable improvements to our platform – all thanks to the feedback provided by our customers. This month we came out with a number of exciting new updates such as the feedback form […]
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Up to speed on the new SCA regulation coming this fall? If not, you may want to pay close attention. Following the introduction of the GDPR, which had a huge impact on the handling of personal data last year, Europe is gearing up for another major shake up – this time in the payment sectors. […]
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It’s finally here! The feature you’ve all been waiting for… Mopinion’s new feedback form translation feature! In response to the high demand among our customers, we’ve just launched a new feature in our form configuration section, which allows users to add multiple translations to the same feedback form. Gone are the days when you had […]
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If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]
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