While everybody is hopefully enjoying a lovely summer break, we have another Employee in the Spotlight for you! In this blog series, we introduce all of our team members to you. Last time we spoke to Rigo Brinkman, our newest addition to the development team. This month we stay in the development area, we sat […]
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Over the last decade, mobile technology has quickly become the core of almost everything, changing consumer behaviour forever. So it should come as no surprise to you that this new medium has also had a major impact on other areas such as e-commerce, brand awareness and customer service. Today, more than 85% of internet users […]
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Recently, Mopinion launched another exciting feature that we know our users will love. Say hello to Notifications! This addition has been on our radar for a while, and we know it will benefit our users massively, allowing them to gain insights into exactly how Mopinion is being used across their organisation. In this Behind the […]
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Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]
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The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your conversion optimisation efforts! I’m’ sure that you’ve all heard it before, but if you’re still not convinced that customer retention is valuable, take a look at a study by Frederick Reichheld of Bain and […]
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When it comes to conversion rate optimisation, the process could accurately be compared to a balancing act. Today, there are an abundance of tools and options available to leverage your CRO efforts, and of course, the data these tools help you to uncover. Experts in this field know that CRO is a delicate, scientific-based process […]
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Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]
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Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]
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Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key! In this article, we […]
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Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]
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