How do you ensure that your new products are well received or that new features really complement your product? The answer is product feedback. You won’t get there by gambling or blindly following your competition. The development of new products or new features requires a lot of time and attention from different teams within your […]
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It’s a great pleasure to present to you our next Employee in the Spotlight. At Mopinion we want to give some extra attention to our employees because we put our people first, so we’re putting them in the Spotlight one-by-one to see what they are up to. Last month we introduced Florent, our Sales talent […]
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Mopinion recently introduced a new feature within the Mopinion platform which enables users to compare multiple data sources – for example from different feedback surveys – in one chart. In this Behind the Feedback story Product Manager Jos van der Kooij shares how Mopinion leveraged qualitative insights from its users and extensive market research to […]
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That’s right! Mopinion is leaving the Pannekoekstraat behind and heading for a new adventure that’s, well…right around the corner! We’re moving our headquarters to Het Blauwe Huis on the Mariniersweg in Rotterdam. It may not be far, but it’s certainly a big step for the team. As we continue expanding with new recruits, we had […]
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Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster with the guidance of user insights, a clear product strategy, and a […]
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We’ve just released a brand new episode on Mopinion’s podcast 360 Digital. This month’s theme? The wonderful world of product marketing. Product marketing is a fairly new field. For those who are unfamiliar, it is essentially the process of bringing a product to market, promoting it and selling it to a customer. It also happens […]
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Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]
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Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams. Post updated: May 2021 Keep in mind, […]
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Not only does email marketing have a massive reach, but it helps email marketers deliver messages to their audience, drive conversions and bonus: it’s a completely open platform. In other words, it can be used by anyone who wishes to start up an email campaign. Much like other marketing channels however, email campaigns do offer […]
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As you might already know, here at Mopinion we consider our people the backbone of our business. They are what makes it possible for us to create and deliver an innovative software that guarantees great value for our customers. So what does a Mopinion employee look like and how do they contribute to our company […]
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