In today’s climate, we see a lot of companies making the switch to a product-led growth strategy. With customer acquisition costs being where they are, and the market constantly brimming with competition, (not to mention decreasing willingness to pay for your product), it’s never been harder for businesses to stand out and grow. And when […]
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Meet Amélie. Amélie has been working at Mopinion for nearly six months now as our Customer Success Manager for the EMEA region. With a knack for languages (she speaks French, Dutch and English) and an appreciation for the ‘Mopinion spirit’, she’s a great asset to our team. When she’s not behind her desk helping out […]
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App and smartphone usage has been growing at a steady rate for the last few years. And with over 6.5 billion smartphone users in the world, it is obvious that more companies are developing apps, and incorporating them into their business. The average smartphone user has up to 80 mobile apps on their phone and […]
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Your customers have a lot to tell you, but are you listening? And with listening, we don’t mean checking the data they provide you with. The truth is, most organisations aren’t. A recent Gartner marketing survey found that a mere 14% of companies have a 360-degree view of their customers. Meanwhile, there are a number […]
Read more![[:en]Complete Guide To The Voice Of The Customer[:nl]voice-of-customer-cover-img[:de]voice-of-customer-cover-img[:fr]voice-of-customer-cover-img[:es]voice-of-customer-cover-img[:]](https://mopinion.com/wp-content/uploads/2020/11/voice-of-customer-cover-img-1024x361.jpg)
It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective voice of the customer program. In fact, far too […]
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Organisations nowadays have all of the data they need right at their fingertips. So why is it that some companies succeed and some struggle when it comes to the Voice of the Customer (VoC)? The answer to that is strategy. What those struggling organisations haven’t yet realised is that gathering VoC data is only half […]
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Since the emergence of customer feedback, online survey software and questionnaire tools have evolved into something entirely different. Having started as a solution more in the realm of traditional survey tools with long lists of questions and anonymous respondents, online survey software have managed to stay ‘in fashion’ among online marketers. This ongoing popularity is, […]
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Meet Ferran. Ferran is one of our newest Customer Success Managers and while he is a master of languages – speaking Spanish, Catalan, French, English, Italian and Dutch – he still had to get used to working in the international and multilingual environment of Mopinion. When he’s not in the office speaking to our customers, […]
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Are your customers getting value out of the online experience you’re offering? Are they satisfied with your products and services? And just how loyal are they to your brand exactly? These are the questions customer feedback will help you get the answers to. In return, this clarity and better understanding of customers’ needs is what […]
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Creating and publishing valuable, relevant, and consistent online content is a great way to attract and retain a clearly defined audience. It’s also one of the key ways in which digital-first businesses drive online conversions – such as signing up for a demo or making a purchase. But you don’t need a lesson from me […]
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