Our thoughts on Digital Customer Experience

Canterbury City Council leverages feedback to achieve customer centricity online

Mopinion: Canterbury City Council leverages feedback to achieve customer centricity online - Canterbury Cover Image

Canterbury City Council (CCC) is the local authority for the City of Canterbury, which is situated in the county of Kent, United Kingdom. Canterbury City Council, a relatively new client of Mopinion, works with a relatively small in-house team that includes research, analysis, service design, development and content design skills. This team’s goal? Giving their […]

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Mopinion now compliant with Web Content Accessibility Guidelines (WCAG) Level AA

Mopinion: Mopinion now compliant with Web Content Accessibility Guidelines (WCAG) Level AA - Cover Image _ Bartlett Interactive

We are happy to announce that the Mopinion software is now WCAG 2.1 Level AA compliant. This means that our front-end software and feedback surveys conform to the strict WCAG guidelines set in place by the World Wide Web Consortium (W3C) – making our software more accessible to all types of web users, especially those […]

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Government agencies & NGOs: What can they do to become more customer centric online?

Mopinion: Government Agencies & NGOs: What Can you do this year to become more customer-centric? - Cover Image

More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must […]

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Integrating Mopinion with Salesforce (via Zapier)

Mopinion: Integrate Mopinion with Salesforce using Zapier - Cover Image

Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and CRM software Salesforce (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with Salesforce is a breeze. Ready to start relaying your feedback data to Salesforce in real-time? We’re here to help […]

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Top 20 A/B Testing Tools that will Boost Conversions

Mopinion: Top 10 A/B testing tools that will boost conversions - Cover Image

How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, […]

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Getting your team on board with customer feedback

Mopinion: Getting your team on board with customer feedback - Cover Image

If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for […]

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Top 10 Data Integration Software: An Overview

Mopinion: Top 10 Data Integration Software: An Overview - Cover Image

As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single […]

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What is a Customer Feedback Metric?

Mopinion: What is a Customer Feedback Metric? - Cover Image

The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any […]

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Top 15 Enterprise Feedback Management (EFM) Software

Mopinion: Top 15 Enterprise Feedback Management Software (EFM) - EFM Cover Image

Improve customer loyalty. Reduce customer churn. Maximize revenue. These are the top reasons why so many organisations have employed Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% […]

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Employee in the Spotlight: Luke Price

Mopinion: Employee in the Spotlight - Luke Cover

It’s a new year which means we have some exciting new content on the agenda, including our January Employee Spotlight. The Employee Spotlight series is our way of giving you an inside look at the people behind the Mopinion brand. In last month’s Employee in the Spotlight, we interviewed a special member of the Development […]

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