Our thoughts on Digital Customer Experience

Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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New White Paper: Optimising the Mobile Experience with In-App Feedback

Mopinion: New White Paper - Optimising the Mobile Experience with In-App Feedback

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to […]

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December Product Updates: featuring automated tagging

Mopinion: December Product Updates: featuring automated tagging - Cover image

The Mopinion team is committed to providing the best possible feedback analytics solution out there; an objective which requires constant improvement and innovation. Thanks to the feedback of our customers, we’re happy to announce the release of several updates and new features within our software this month! The following updates and new features have just […]

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Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017

Mopinion: Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017 - Cover Image

And…that’s a wrap for 2017! We are thrilled to report that we’ve published well over 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the […]

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Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

With rising customer expectations, the need to deliver an exceptional customer experience (CX) is at an all-time high. And frankly, the best way to achieve this superior level of CX is to visualise it – which is often done using a process called customer journey mapping. A customer journey map essentially tells the story of […]

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Top 10 User Feedback Plugins for WordPress

Mopinion: Top 10 User Feedback Plugins for WordPress - Cover Image

WordPress is one of the most popular content management systems available with nearly 75 million websites. What’s great about this open source software is that it offers well over 53,000 different plugins that gives users the opportunity to extend the functionality of their websites. These plugins can range anywhere from SEO tools and Landing pages […]

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5 UX Strategies to Reduce Shopping Cart Abandonment

Mopinion: 5 UX Strategies to Reduce Shopping Cart Abandonment - Cover Image

Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say […]

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Top 27 Content and Inbound Marketing Tools

Mopinion: Top 22 Content Marketing Tools and Inbound Marketing Software - Cover

Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially […]

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10 Must-Read Growth Hacking Guides

Mopinion: 10 Must-Read Guides for the Aspiring Growth Hacker - Cover

Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth […]

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Top 11 Best Mobile In-App Feedback Tools: An Overview

Mopinion: Top 12 Best Mobile In-App Feedback Tools: An Overview - Cover image

If we look back through history, many of the greatest technological innovations have necessitated change – especially among businesses. Take the internet, for example. The World Wide Web went live a little over twenty-five years ago and took the business world by storm. Andy Grove, the chairman of Intel even said, ‘In five years time, […]

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