It’s safe to say that marketers today have a totally different job than the marketers of ten or, even, five years ago. Like many other disciplines these days, marketing is constantly changing and evolving, and, due to new technologies, the jobs of marketers are finally getting easier to manage. Now, thanks to marketing automation software, […]
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Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]
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As cyber risks continue to intensify, consumer demand for data privacy is escalating at an impressive rate. In fact, since the arrival of GDPR (General Data Protection Regulation) in 2018, many other global regulations are also being reconsidered and redrafted. Countries such as China, Brazil, Russia and Australia are among the 76% of countries that […]
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We live in an era of technological innovation where data is the new currency. Whether that’s data from social media, websites, mobile apps, or email campaigns, digital marketers are continuously gathering and leveraging data insights from multiple sources. So where lies the challenge? Well, as it turns out, unifying all of these data points can […]
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No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer […]
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Looks like it’s time for a new Employee in the Spotlight! As the team returns to the office a couple of times a week, we are finally able to sit down together for a proper chat, face-to-face. Last month, you heard all about our Junior Growth Marketer, Lynn. This time, we’re chatting to another member […]
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ISO 27001 is the world’s most recognized standard for information security. Of course, we at Mopinion only want to offer you the best when it comes to data security. So it should be quite obvious that we have been officially ISO certified since June 18, 2020. But what exactly does that mean for you? Well, […]
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Let’s make some noise for Mopinion’s future solution to make feedback better, lighter and more fun. Coming soon: Conversational Feedback. Looking at the feedback we’d get from you, you are waiting for a conversational user interface that makes the feedback experience easier, lighter, more fun and especially intuitive? Mopinion will make it happen. Now let’s […]
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At the moment, there seems to be a lot of uncertainty and ignorance about cybersecurity. Cybersecurity is a collection of guidelines, concepts and measures to protect personal data. As a software provider, security is Mopinion’s top priority. That’s why we sat down with Anwar Jebali, Head of Development at Mopinion, to tell us all about […]
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The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The article dictated that NPS score shows how satisfied and loyal customers are by asking just one, simple question. Sounds […]
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