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How qualitative data helps your CRO strategy

CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]

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Employee in the Spotlight: Barend de Wit

Meet Barend. Barend is one of the fittest men of Mopinion and one of our Customer Success Managers for the EMEA region. He feels at home at Mopinion and loves the flexibility Mopinion offers. Barend helps our customers by making sure they get the most out of their feedback. When he’s not at Mopinion, you […]

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How to utilise user feedback for software development

Assumptions are a dangerous game when it comes to software development. Then again, you wouldn’t be the first to make assumptions – especially if they are primarily based on market research and business needs, rather than the personal preferences of your customers themselves. However, if you’re looking to be both agile and customer-centric, then you’re […]

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Product-led growth tips from an expert product marketer

Product marketing is essentially the process of bringing a product to market, promoting it and selling it to a customer. It involves understanding the product’s target audience and using strategic positioning and messaging to boost both revenue and demand for the product. It also happens to be a critical part of your marketing strategy and […]

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Employee in the Spotlight: Hanne Nusselder

Meet Hanne. Hanne is Mopinion’s very own Product Designer. She’s been with us for nearly nine months now helping us not only design and implement an even better user experience for our customers, but also sculpt our new Product team and accelerate Mopinion’s product-led growth initiatives! But as they say, ‘your job doesn’t define you’. […]

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Inside Mopinion: How to Grow with Customer Feedback

Marketers working today have a very different job than the job of marketers ten, five or even three years ago. As the online world continues to evolve, as does the marketers task list. Thus, several newer, more niche positions like growth marketers have become popular. Growth marketers work on attracting, engaging, and retaining customers. They […]

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What are microsurveys? And how to use them

Brief and manageable. Those are the ingredients for higher survey response rates in today’s market. In fact, brevity has become a strong requirement of most customers, who are typically either short on time or on-the-go. This trend is also in part due to the increasing number of survey respondents using mobile devices, according to Lucid. […]

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