CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]
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Sustainability is a hot topic nowadays. Consumers and organisations alike are making more of an effort to become more sustainable, and that even includes making their homes more sustainable. And that’s good news for companies like homeQgo. In a previous customer story with homeQgo we shared a bit about homeQgo’s perspective on the booming market, […]
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Meet Barend. Barend is one of the fittest men of Mopinion and one of our Customer Success Managers for the EMEA region. He feels at home at Mopinion and loves the flexibility Mopinion offers. Barend helps our customers by making sure they get the most out of their feedback. When he’s not at Mopinion, you […]
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With Mopinion’s app feedback form metrics, you can now track how your users are engaging with your app feedback forms. Available to all Mopinion SDKs, this addition allows you and fellow Mopinion for App users to both extend and enrich your insights, permitting you to go that step further with your data. Keep reading to […]
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Assumptions are a dangerous game when it comes to software development. Then again, you wouldn’t be the first to make assumptions – especially if they are primarily based on market research and business needs, rather than the personal preferences of your customers themselves. However, if you’re looking to be both agile and customer-centric, then you’re […]
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Product marketing is essentially the process of bringing a product to market, promoting it and selling it to a customer. It involves understanding the product’s target audience and using strategic positioning and messaging to boost both revenue and demand for the product. It also happens to be a critical part of your marketing strategy and […]
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Meet Hanne. Hanne is Mopinion’s very own Product Designer. She’s been with us for nearly nine months now helping us not only design and implement an even better user experience for our customers, but also sculpt our new Product team and accelerate Mopinion’s product-led growth initiatives! But as they say, ‘your job doesn’t define you’. […]
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Marketers working today have a very different job than the job of marketers ten, five or even three years ago. As the online world continues to evolve, as does the marketers task list. Thus, several newer, more niche positions like growth marketers have become popular. Growth marketers work on attracting, engaging, and retaining customers. They […]
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Reale Group is an international group operating in Italy and Spain. With nearly 4 million policyholders, this solid market player offers its proposition in the insurance, banking, real estate and services sectors. And with its somewhat recent debut in the Chilean market in 2016, Reale Group has expanded its operations to Chile with its subsidiary […]
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Brief and manageable. Those are the ingredients for higher survey response rates in today’s market. In fact, brevity has become a strong requirement of most customers, who are typically either short on time or on-the-go. This trend is also in part due to the increasing number of survey respondents using mobile devices, according to Lucid. […]
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